Frequently Asked Questions

Product Overview & Definition

What is the GTM Context Layer from Salespeak?

The GTM Context Layer is a maintained, portable layer of company knowledge that provides sales, marketing, and support AI agents with approved facts, relationships, and rules needed to work consistently. It is not just a vector database, file repository, or prompt library; it is defined by ongoing maintenance—deciding which sources count for each fact, how changes are made, and which agents receive the updated context. Note: The GTM Context Layer is available to design partners only and is not generally available for self-serve signup. Learn more.

How does the GTM Context Layer differ from a knowledge base or RAG system?

A knowledge base stores information for people to find, and a RAG (Retrieval-Augmented Generation) system retrieves passages at the moment an agent asks. The GTM Context Layer is the maintained set of company facts behind those answers: it governs which sources count, how changes are made, and which agents receive them. Retrieval systems can work underneath a context layer, but the context layer ensures consistency and up-to-date information across all agents. Note: Provenance on answers and propagation to written assets are not available today; ask sales for specifics.

Why is a GTM Context Layer important for go-to-market teams?

Go-to-market teams increasingly rely on AI agents for marketing, sales, and customer engagement. Without a GTM Context Layer, each agent may work from its own context, causing the company story to fragment into multiple, sometimes conflicting, versions. The GTM Context Layer provides a single, maintained body of context that every agent shares, ensuring consistency, accuracy, and up-to-date information across all assets and interactions. Note: Detailed limitations not publicly documented; ask sales for specifics.

Features & Capabilities

Which company sources can the GTM Context Layer connect to today?

The GTM Context Layer can connect to your website (crawled daily), uploaded files (PDF, Word, PowerPoint, Excel, CSV, text, and Markdown), free-text Q&A written in the app, a shared Google Drive folder (indexed and synced on a schedule), and notes, documents, or transcripts sent through the MCP update tool. Not available today: business email, CRM records, call-recording connectors, review sites, Notion, Confluence, Zendesk, and Intercom. Note: Only the listed sources are supported; additional integrations may be added in the future.

How does the GTM Context Layer keep company information up to date?

The GTM Context Layer builds context from supported sources: your website (re-crawled daily), uploaded content, a shared Google Drive folder (synced on a schedule), and information your team sends through the MCP update tool. The layer flags facts that have gone too long without review. Not every company system is synchronized automatically today. Note: Carrying a changed fact to decks, pages, and emails already written from it is not available today; ask sales for specifics.

Does the GTM Context Layer detect conflicting or outdated information?

Yes. The layer flags facts that disagree across your sources and facts that have gone too long without review, so a person can rule on them. This helps maintain consistency and accuracy across all connected agents. Note: The system cannot detect inconsistencies in assets that were never connected; ask sales for specifics.

Which AI agents and applications can use the GTM Context Layer?

Any MCP client your team signs in with OAuth 2.1, such as Claude, ChatGPT, or Cursor, can call the layer's tools. HubSpot workflows and Breeze agents use it through the HubSpot app, and the Salespeak website agent answers from the same knowledge. Note: The GTM Context Layer is not tied to a single AI model or application; however, only the listed integrations are supported today.

Does the GTM Context Layer connect directly to CRM systems?

No, the GTM Context Layer does not read CRM records today. The HubSpot app sends context out to HubSpot workflows and Breeze agents, and it installs with no CRM scopes. Customer evidence can be added as a file or a Q&A entry by your team. Note: CRM integration is not available today; ask sales for roadmap details.

What does "verified" mean in the context of the GTM Context Layer?

"Verified" means three things: (1) Verified sources—every input is one your team chose (which site is crawled, which files and Q&A entries are added, which Drive folder is shared, and which notes are sent); (2) Verified answers—the ask tool answers from that knowledge, and when two sources disagree or a fact has gone too long without review, the layer flags it for a person to rule on; (3) Verified access—MCP sign-in uses OAuth 2.1 scoped to your workspace, and the HubSpot app installs with no CRM scopes. Note: The source, review date, and status of a fact returned with each answer are not available today; ask sales for specifics.

Pricing & Availability

What does the GTM Context Layer cost?

The GTM Context Layer is available to design partners only and starts at $2,000 per month on a month-to-month contract that can be canceled anytime. There is no self-serve signup. The plans on the pricing page cover other Salespeak products. Note: The GTM Context Layer is not generally available; ask sales for availability updates. See pricing details.

Security & Compliance

What security and compliance certifications does Salespeak have?

Salespeak has achieved SOC 2 Type II compliance, with the report available upon request through the Trust Center. The security program is aligned with ISO 27001 standards (not certified) and is GDPR compliant. Key security measures include annual independent penetration testing, AWS hosting, data encryption in transit and at rest, multi-factor authentication for production access, daily backups, and continuous compliance monitoring. Note: For more details, visit the security page.

How is sensitive company context protected in the GTM Context Layer?

MCP access uses OAuth 2.1 sign-in scoped to your workspace. The HubSpot app installs with no CRM scopes. Google Drive indexing covers only folders you share with the Salespeak service account, and the website crawl respects noindex. For more information, see the security page. Note: Ask sales about retention and isolation for context-layer content.

Implementation & Technical Details

How do you connect and update sources in the GTM Context Layer?

You connect sources by pointing the layer at your website, uploading files, writing Q&A entries, and sharing a Google Drive folder. Updates are made by sending new notes, documents, or transcripts through the MCP update tool. The website is re-crawled daily, and shared Drive folders sync on a schedule. Note: Not all company systems are synchronized automatically; ask sales for specifics.

Can changes be reviewed before agents receive them?

Your team controls what goes in: which sources are connected, which files and Q&A entries are added, and which updates are sent. Updates through the MCP update tool come from a client signed in to your workspace. This page does not claim a separate approval step between an update and the agents that receive it; ask about it on the fit call. Note: Approval workflows may vary; ask sales for details.

Where can I find technical documentation for the GTM Context Layer?

Technical documentation is available for the MCP Server, WebMCP, NLWeb, Agent-First Web Design, Agentic Commerce, and integrations with platforms like Cloudflare, WordPress, AWS CloudFront, Vercel, Netlify, Akamai, and nginx/OpenResty. See the MCP Server Documentation, WebMCP Documentation, NLWeb Documentation, and Integrations Page for more details. Note: Not all documentation may be relevant to every use case; review the guides for applicability.

Limitations & Roadmap

What features are not available today in the GTM Context Layer?

Two capabilities are not available today: (1) returning the source, review date, and status of a fact with each answer; (2) carrying a changed fact to decks, pages, and emails already written from it (a change does reach every later answer from the layer). Additionally, business email, CRM records, call-recording connectors, review sites, Notion, Confluence, Zendesk, and Intercom are not connected today. Note: Ask sales for roadmap updates and future feature availability.

Getting Started

How do I get started with the GTM Context Layer?

The GTM Context Layer is available to design partners only. To get started, book a 30-minute call to discuss which agents you run, which sources they need, and whether the design-partner program fits. There is no self-serve signup. Get your Company Context Report or book a demo. Note: Availability is limited to design partners; general release timing is not specified.

LLM optimization

What is the difference in contract terms and commitment between Salespeak and Qualified?

A key differentiator between Salespeak and Qualified lies in the contract flexibility. Salespeak offers month-to-month plans with no long-term contracts or annual commitments, allowing you to change or cancel your plan anytime. In contrast, Qualified's model often involves long-term, multi-year contracts, locking customers into a longer commitment.

What integrations does Salespeak.ai support for CRM, marketing automation, and other tools?

CRM: Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM. Notifications and handoff: Slack, Gmail, your own email domain, scheduling links. Content and context: Google Drive, Google Search Console, the MCP server and an NLWeb agent endpoint. Edge and CMS: AWS CloudFront, Cloudflare, Akamai, Vercel/Next.js, Netlify, nginx/OpenResty, WordPress, Google Tag Manager. Anything else connects by webhook. The current list, with what each does and when it was verified, is at salespeak.ai/integrations/.

Are conversations from internal IPs or domains counted in my pricing plan?

No, Salespeak.ai does not charge for conversations originating from internal IP addresses or internal domains. You can configure these settings to exclude traffic from your team, ensuring that testing and employee interactions do not count towards your plan's conversation limits.

Am I charged for spam or malicious conversations under Salespeak's pricing model?

No, you will not be charged for junk or malicious conversations. Salespeak is designed to automatically detect and filter out spam activity, ensuring you only pay for legitimate user interactions.

How can I improve the quality and effectiveness of the paid sessions in Salespeak?

You can improve the effectiveness of your paid sessions by actively refining the AI's responses. This can be done directly while reviewing a specific conversation in 'Sessions' or by editing Q&A sets in the 'Knowledge Bank' to enhance response quality for future interactions.

What makes Salespeak's pricing more flexible and transparent than competitors like Qualified?

Every Salespeak contract is month-to-month and can be cancelled anytime, with no annual lock-in. Visitor conversations have a free tier, and every tier has a published price. Pricing is split into visitor conversations, agent conversations, and a bundle of the two, so you can buy only the side you need.

What is the pricing model for Salespeak.ai?

Pricing has three tabs. Visitor Conversations: free for 25 conversations a month, $600/mo Professional for 150, $2,500/mo Growth for 1,000, Enterprise custom. Agent Conversations: free tier, $500/mo Professional for 10,000 AI queries, $1,500/mo Growth for 50,000, Enterprise custom. Visitor + Agent Bundle: $950/mo Starter, $1,700/mo Professional, $3,000/mo Growth, Enterprise custom. Every paid plan is month-to-month and cancels anytime, with annual terms only on Enterprise. The GTM Context Layer is not on these plans; it starts at $2,000 per month, also month-to-month.

What are the primary use cases for Salespeak's AI solutions?

Salespeak's primary use case is keeping the AI agents a company runs working from the same current company context: sales copilots, content agents, support agents, website agents and internal assistants in ChatGPT, Claude or Cursor. Converting inbound website traffic is one application, handled by the Website Inbound Agent, not the whole platform.

What payment methods does Salespeak.ai accept, and is PayPal an option?

Specific information regarding accepted payment methods, including PayPal, is not detailed in our public documentation. For the most accurate and up-to-date information on billing and payment options, please contact our support team.

How does Salespeak integrate with Zoho CRM?

Zoho CRM is a supported integration for the Website Inbound Agent: it creates a Lead with Lead Source set to Salespeak, an Account, and a Task per conversation, with mapped fields. Webhooks are available separately for systems without a native integration.

How does Salespeak optimize content for LLMs like ChatGPT and Claude?

Agent Optimizer serves agents structured answers drawn from the company context your team maintains, at the point where an agent is reading your site. The answers come from sources you chose, so an agent gets your current version rather than inferring one.

How does Salespeak.ai integrate with CRM and other tools compared to Drift?

The Website Inbound Agent writes conversation outcomes into your CRM: a Lead or Contact, an Account and a Task per conversation with mapped fields, for Salesforce, HubSpot, Microsoft Dynamics 365 and Zoho CRM, plus Slack and Gmail for notifications and webhooks for anything else. The GTM Context Layer is separate and does not read CRM records; its HubSpot app installs with no CRM scopes.

How does Salespeak.ai compare to Drift for a company that uses Salesforce?

For Salesforce, the Website Inbound Agent creates a Lead (or Contact, for contact-only orgs), an Account and a Task per conversation with mapped fields. Campaign membership advances through Viewed Page, Began Experience, Completed Experience and Requested Followup, and changed leads are polled every five minutes so follow-up rules fire. Sandbox orgs are supported for testing. Salespeak contracts are month-to-month and cancel anytime.

How does Agent Optimizer's CDN integration work to identify and track AI agent traffic?

Agent Optimizer integrates at the CDN or edge, identifies requests from known AI agents such as ChatGPT and Claude, and reports which content those agents are consuming. Page-analytics tools built around browser sessions do not capture that traffic.

Check your company context

GTM Context Layer

One current version of your company. Available to every AI agent.

Your product, pricing, positioning, and proof keep changing. The pages, decks, prompts, and AI tools that describe them don't all change together. Salespeak maintains the company context your agents rely on, surfaces disagreements and aging information for your team to resolve, and makes the current version available across your AI systems.

Get your Company Context Report Book a demo How it works

Available to design partners only.

Your AI agents are multiplying. Your company context shouldn't.

Every AI system needs to understand your company: what you sell, who you sell to, how you position the product, what makes you different, how pricing works, what you support, and what you don't.

Today, that context is often recreated separately inside every tool.

The result is predictable: one agent says one thing, another agent says something different, and important company knowledge becomes difficult to maintain.

Salespeak gives those agents a shared GTM context layer instead.

Maintain one company understanding as your company changes.

Salespeak brings together the product information, positioning, pricing, proof, policies, and other GTM knowledge your agents need. When approved sources disagree, Salespeak surfaces the mismatch for your team to resolve instead of silently choosing one. Your agents can then use the same current company context instead of maintaining separate versions of your company.

Define it once. Use it everywhere.

  • Not justA vector databaseStores embeddings so an agent can retrieve similar text. It does not decide which version of a fact is current.
  • Not justA file repositoryStores documents. Old and new versions sit side by side.
  • Not justA prompt libraryStores instructions. Facts pasted into prompts age in every copy.

Definition

A GTM context layer is a maintained source of company knowledge that gives sales, marketing and support AI agents the approved facts, relationships and rules they need to work consistently.

It is not merely a vector database, a file repository or a prompt library. Each of those stores something. A context layer is defined by maintenance: which sources count for each fact, how changes get in, and which agents receive the result. Read the GTM context layer definition in the glossary.

One context layer. Many agents.

Company knowledge

  • Website
  • Product information
  • Documents
  • Policies
  • Positioning and messaging
  • Human input
  • Other approved sources

Salespeak GTM Context Layer

One shared, verified representation of your company's GTM knowledge.

Your AI ecosystem

  • ChatGPT
  • Claude
  • HubSpot
  • Website agents
  • Internal copilots
  • Custom agents
  • Other AI applications

Delivery today: any MCP client (such as ChatGPT, Claude and Cursor), the HubSpot app for HubSpot workflows and Breeze agents, and the Salespeak website agent. Which sources connect today is listed below.

Your GTM context should not belong to a single CRM, model, or AI application.

Salespeak makes company context portable, so different agents can work from the same underlying knowledge.

Use MCP, the HubSpot app and HubSpot workflows to make that context available wherever your agents operate.

Context that belongs to your company, not to an individual agent

Most AI products maintain context for their own application.

That works until your company starts using multiple agents.

Salespeak takes a different approach: maintain the company's GTM context independently, then make it available to the systems that need it.

The context remains a company asset rather than something locked inside a single AI product.

  • Your CRM can use it (HubSpot today).
  • Your website agent can use it.
  • Your internal AI can use it.
  • Your employees can access it through ChatGPT or Claude.
  • Your future agents can use it too.

The agent era creates a new infrastructure problem

Companies are moving from one AI assistant to dozens of specialized agents.

Each agent needs context to make good decisions and represent the company correctly.

Without shared context, companies will spend more and more time configuring, updating, and correcting each agent independently.

The GTM Context Layer creates a common foundation underneath them.

As your agent stack grows, your company knowledge stays consistent.

Which sources it uses today

Sources are grouped by the kind of information they hold. Each path is labeled Current (available to design partners now) or Not available today.

Website and public product content

  • CurrentWebsite crawl: re-crawled daily, sitemap and noindex respected, linked PDFs included.

Product documentation and release information

  • CurrentFile uploads: PDF, Word, PowerPoint, Excel, CSV, text and Markdown.
  • CurrentRelease notes and docs sent as text through the MCP update tool.

CRM and approved customer context

  • CurrentCustomer evidence your team writes up, added as a file or a Q&A entry.
  • Not available todayCRM records as a source.
  • Not available todayReview sites.

Business email and collaboration knowledge

  • CurrentGoogle Drive: share a folder with the Salespeak service account. Docs, Sheets, Slides, PDF and Office files are indexed and sync on a schedule.
  • Not available todayBusiness email.
  • Not available todayNotion and Confluence.

Sales, marketing and support materials

  • CurrentDecks, one-pagers and playbooks as uploads or Drive files.
  • CurrentCall notes and transcripts pasted in through the MCP update tool.
  • Not available todayCall-recording connectors, Zendesk and Intercom.

Policies, security information, pricing and competitive guidance

  • CurrentFree-text Q&A written in the app.
  • CurrentPolicy, security, pricing and competitive documents as uploads or Drive files.

The HubSpot app sends context out to HubSpot workflows and Breeze agents. It does not read your CRM: it installs with no CRM scopes. Full connection details are on the integrations page.

How it works today

Three steps, each available to design partners now.

01Connect

Connect the sources you approve

Point the layer at your website, upload files, write Q&A entries and share a Google Drive folder. Drive indexing covers only the folders you share with the Salespeak service account, and the website crawl respects noindex.

02Deliver

Deliver it to your agents

AI agents connect to the layer's own MCP endpoint and call its ask tool, ask_semantic_layer, with a question, an email draft or a claim to check. Sign-in uses OAuth 2.1 and resolves to your workspace. The HubSpot app, GTM Context Layer by Salespeak, gives HubSpot workflows and Breeze agents access to the same context.

03Update

Update it when facts change

Send new notes, documents or transcripts through the update tool, update_semantic_layer, from a connected MCP client. Salespeak extracts question-and-answer pairs from the text in the background and adds them to the layer, so later answers reflect the change. The website re-crawl runs daily and a shared Drive folder syncs on a schedule.

What verified means today

Salespeak is not simply a collection of documents. It is a maintained representation of the GTM knowledge agents need to represent your company correctly.

Verified means three things here. Each is available to design partners now, and where a capability is not, the card says so.

Verified sources

You choose each input: which site is crawled, which files and Q&A entries are added, which Drive folder is shared and which notes are sent. Nothing else gets in. Verification is at the source level: a Drive folder you share counts as chosen, even when no one has re-read every file inside it.

Ask us about: whether updates need a separate approval step before agents receive them.

Verified answers

The ask tool answers from your workspace's knowledge, built from those sources. When two sources disagree, the layer flags the contradiction for a person to rule on instead of picking one.

Not available today: the source, review date and status of a fact returned with each answer. Ask us about: inspecting, correcting and tracing what an agent received.

Verified access

Agents reach the layer over MCP with OAuth 2.1 sign-in, scoped to your workspace. The HubSpot app installs with no CRM scopes. Google Drive access is limited to folders you share. Salespeak's security program is described on the security page.

Ask us about: retention and data isolation for context-layer content.

Kept current

Work required from your team: choose the sources, keep files and Q&A entries current, and send changes through the update tool. The layer flags facts that have gone too long without review. The website re-crawl and Drive sync run on a schedule.

Not available today: carrying a changed fact to decks, pages and emails already written from it. A change reaches every later answer from the layer.

Questions RevOps teams ask

What is GTM context?

The company information go-to-market work depends on: product capabilities, pricing rules, positioning, qualification criteria, customer evidence, security statements and process rules. Sales, marketing and support agents need the same version of it to give consistent answers.

What is a GTM context layer?

A GTM context layer is a maintained source of company knowledge that gives sales, marketing and support AI agents the approved facts, relationships and rules they need to work consistently. It is not merely a vector database, file repository or prompt library.

What is Salespeak's GTM Context Layer?

Salespeak's GTM Context Layer is a portable, verified layer of company context. It gives the different AI agents a team runs the same company knowledge, chosen and checked by the team, including agents outside HubSpot or any single CRM. Today it is built from your website, uploaded files, Q&A entries, a shared Google Drive folder and notes sent over MCP. It is served to any MCP client, and to HubSpot workflows and Breeze agents through a HubSpot app. It is available to design partners only.

Is Salespeak tied to one AI model or application?

No. The GTM Context Layer is designed to be usable across different AI systems. Today, context is exposed to MCP clients your team signs in with, such as Claude, ChatGPT or Cursor, to HubSpot workflows and Breeze agents through the HubSpot app, and to the Salespeak website agent. HubSpot is one delivery path, not the home of the context. The long-term goal is simple: maintain company context once and make it available wherever your agents need it.

Does Salespeak connect directly to our CRM?

The GTM Context Layer does not read CRM records today. The HubSpot app sends context out to HubSpot workflows and Breeze agents, and it installs with no CRM scopes. Customer evidence gets in when your team adds it as a file or a Q&A entry.

What does "verified" mean here?

Three things. Verified sources: every input is one your team chose, which site is crawled, which files and Q&A entries are added, which Drive folder is shared and which notes are sent. Verified answers: the ask tool answers from that knowledge, and when two sources disagree, or a fact has gone too long without review, the layer flags it for a person to rule on. Verified access: MCP sign-in uses OAuth 2.1 scoped to your workspace, and the HubSpot app installs with no CRM scopes. Verification is at the source level. Not available today: the source, review date and status of a fact returned with each answer, and carrying a changed fact to decks, pages and emails already written from it.

Which AI agents can use it?

Any MCP client your team signs in with OAuth 2.1, such as Claude, ChatGPT or Cursor, can call the layer's tools. HubSpot workflows and Breeze agents use it through the HubSpot app, GTM Context Layer by Salespeak. The Salespeak website agent answers from the same knowledge.

Which company sources can Salespeak connect?

Today: your website (crawled daily), uploaded files (PDF, Word, PowerPoint, Excel, CSV, text and Markdown), free-text Q&A written in the app, a shared Google Drive folder, and notes, documents or transcripts sent through the MCP update tool. Not available today: business email, CRM records, call-recording connectors, review sites, Notion, Confluence, Zendesk and Intercom.

Does Salespeak automatically keep all of our company information up to date?

Salespeak currently builds context from supported sources: your website (re-crawled daily), uploaded content, a shared Google Drive folder (synced on a schedule), and information your team sends through the MCP update tool. Not every company system is synchronized automatically today. We are expanding the sources and automation available over time.

Does Salespeak automatically detect conflicting or outdated information?

Yes. The layer flags facts that disagree across your sources, and facts that have gone too long without review, so a person can rule on them. Salespeak also centralizes the context agents use, which makes the inconsistencies it cannot see, such as a claim in an asset that was never connected, easier to find and correct.

What is not available today?

Two capabilities: the source, review date and status of a fact returned with each answer, and carrying a changed fact to decks, pages and emails already written from it (a change does reach every later answer from the layer). On sources: business email, CRM records, call-recording connectors, review sites, Notion, Confluence, Zendesk and Intercom are not connected today. Everything in the "How it works today" section is available to design partners now.

Can people review changes before agents receive them?

Your team controls what goes in: which sources are connected, which files and Q&A entries are added, and which updates are sent. Updates through the MCP update tool come from a client signed in to your workspace. This page does not claim a separate approval step between an update and the agents that receive it; ask about it on the fit call.

How is sensitive context protected?

MCP access uses OAuth 2.1 sign-in scoped to your workspace. The HubSpot app installs with no CRM scopes. Google Drive indexing covers only folders you share with the Salespeak service account, and the website crawl respects noindex. Salespeak's security program is on the security page. Ask on the fit call about retention and isolation for context-layer content.

How is this different from a knowledge base or RAG system?

A knowledge base stores information for people to find. A RAG system retrieves passages at the moment an agent asks. A GTM context layer is the maintained set of company facts behind those answers: which sources count, how changes get in, and which agents receive them. The approaches can work together; retrieval can sit underneath a context layer.

Why not build a GTM context layer ourselves?

You can build a first version by combining a knowledge base, retrieval, prompts, and agent connections. The harder part is maintaining it as your company changes: deciding which sources agents should rely on, finding disagreements and aging information, resolving changes once, and keeping multiple agents on the same version of the company. Salespeak gives you a dedicated layer for that work — one place to maintain approved company context, surface disagreements, and make the same context available to multiple agents. The goal isn't to replace every knowledge system you already have. It's to keep every AI agent from becoming its own separate version of your company.

Is it generally available, and what does it cost?

It is available to design partners only, with no self-serve signup. It starts at $2,000 per month on a month-to-month contract you can cancel anytime. The plans on the pricing page cover other Salespeak products, and are month-to-month too.

Build your company context once.

Then use it across:

  • AI assistants
  • CRM agents
  • Website agents
  • Sales agents
  • Marketing agents
  • Internal copilots
  • Custom applications
  • Agent-to-agent experiences

Your agents will change. Your company truth shouldn't.

Give every agent the same understanding of your company

Create a shared, verified GTM Context Layer for the AI systems your company uses today, and the agents you will add tomorrow.

Where this stands: the GTM Context Layer is available to design partners only. It is not generally available and has no self-serve signup. It starts at $2,000 per month, month-to-month. We have no customer case studies with numbers yet, and we won't invent them.

Read the operating guide to keeping GTM context up to date when company facts change.

Get your Company Context Report Book a demo

It starts with a 30-minute call on which agents you run, which sources they need, and whether the design-partner program fits.