Help serious buyers get answers while they are on your website
Salespeak's Website Inbound Agent answers buyer questions using your approved company information, helps visitors navigate their evaluation, and offers a meeting when it is relevant—without forcing every visitor into the same form.
The Playground builds a demo agent from your own domain. This product serves the people visiting your website. For AI agents that visit your site, see the Agent Interaction Platform.
Trusted by high growth B2B brands
The question comes first. Most sites only offer a form.
B2B buyers arrive with specific questions. When the page cannot answer them, the evaluation pauses, moves to another tab, or ends. A contact form asks for their details before it gives them anything back.
"Does it handle our use case, and how?"
Feature pages describe the product. Buyers want to know how it applies to them.
"Is this built for a company like ours?"
Company size, industry and team structure rarely fit a generic landing page.
"Will it work with our CRM and stack?"
The answer often sits in docs the buyer has not found yet.
"What will our security review need?"
Security questions can hold up an evaluation long before anyone talks to sales.
"What would this cost us?"
Pricing tables list plans. Buyers need to map them to their own volume and needs.
Answer first. Ask for details when there is a reason to.
First-touch sales work, done during the visit.
The agent works on the page, in the conversation the buyer started. It answers, guides, qualifies, identifies the buyer when they choose to share an email, and offers a meeting when the conversation calls for one.
Answers from your sources
Product, fit, integration, security and pricing questions, answered from the knowledge you connect: your website, uploaded files, Q&A your team writes and a Google Drive folder.
Guides the evaluation
Follows the buyer's line of questions and points to the relevant page or next step, instead of sending every visitor to the same form.
Asks your qualification questions
Asks the qualification and discovery questions you set. Admins map questions to CRM properties, and the agent fills them from the conversation.
Captures identity when allowed
When a visitor shares an email in the chat, Salespeak creates the person and their company in your CRM. If a visitor declines cookie consent, their IP address is not stored or used for company enrichment.
Offers a meeting when relevant
Offers your scheduling link when the conversation calls for it: Calendly (shown inside the chat), Chili Piper, HubSpot Meetings, cal.com or your own booking URL.
Continues over email
Sends follow-up emails from your connected Gmail account or verified domain, or saves them as drafts for a rep to review. Replies come back to the agent, so the conversation can continue.
Your team stays in the loop. Each conversation opens a live Slack thread. A reply from Slack lands in the chat, so a person can take over at any point.
What it does not do, stated plainly.
Buyers should be able to trust the conversation. Your team should know the limits before configuring it.
- No automatic opening by default. Exit-intent opening and page-load popups stay off unless you turn them on.
- No engagement tricks. You choose the launcher style and whether any trigger runs at all.
- Your sources, your call. It answers from the knowledge sources you connect, and you decide what goes into them.
- No deal or opportunity creation. It writes the person, the company and a conversation record to your CRM.
- No calendar API booking. It offers your scheduling link, and the visitor books there.
- One CRM per workspace. HubSpot, Salesforce, Microsoft Dynamics 365 or Zoho CRM, not several at once.
- No outbound automation. It does not run outbound sequences, CRM lead scoring or routing logic.
- No person-level de-anonymization. A person record starts when the visitor shares an email.
- Not for AI agents. Software agents visiting your site are the job of the Agent Interaction Platform.
If you need outbound automation or a lead-scoring engine, this is the wrong tool.
From one question to a meeting option.
An illustrative conversation on a fictional vendor's website. Each step uses a capability described above.
"Does it connect to Salesforce?"
A visitor on the pricing page types the question into the launcher.
A relevant answer
The agent answers from the vendor's integrations page and links to it.
"What will our security review need?"
The agent answers from the security documents the vendor uploaded.
Two configured questions
The agent asks about team size and timeline. The buyer answers and shares a work email.
A time, if they want one
The agent offers the vendor's Calendly link, and the buyer picks a time inside the chat.
Behind the scenes: a rep followed the Slack thread and could have joined at any step. When the session ended, the CRM received the person, the company and a conversation record with the summary, transcript, intent, qualification answers and UTM source.
You decide what it knows. You can see what it said.
Answers come from sources your team controls. Conversations are recorded, so gaps and handoffs are visible.
What the agent learns from
- Your website, crawled daily. Sitemap and noindex rules are respected, and linked PDFs are included.
- Uploaded files: PDF, Word, PowerPoint, Excel, CSV, text and Markdown.
- Q&A you write in the app, for answers your site does not spell out.
- A Google Drive folder, shared with the Salespeak service account, indexed recursively and synced on a schedule. No OAuth needed.
- To change an answer, change the source: edit the page, replace the file or update the Q&A entry.
How your team stays in control
- A record of each conversation. For identified visitors, the CRM gets the summary, full transcript, intent with reasoning and qualification answers.
- A live view. Every conversation gets a Slack thread, updated as the visitor writes.
- A handoff path. An @channel alert fires when a visitor asks for a person or the agent decides one is needed. A reply from Slack goes straight into the chat.
- Closing gaps. When a conversation shows a missing answer, add it as Q&A or upload the document. The MCP server also exposes knowledge-gap analysis to MCP clients such as Claude.
Works with the tools your team already uses.
The main connections for the Website Inbound Agent. Setup details for each are in the full integrations list.
HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM
One CRM per workspace. Writes the person, the company and a conversation record: summary, transcript, intent, qualification answers and UTM. No deals or opportunities.
Calendly, Chili Piper, HubSpot Meetings, cal.com
A booking link, not a calendar integration. Paste any booking URL; Calendly renders inside the chat. With HubSpot, the last meeting booked is read back to mark the journey as demo-scheduled.
Slack
One live thread per conversation, human takeover by replying from Slack, an @channel alert when a person is needed, and an optional daily digest.
Gmail or your email domain
Follow-ups send from a connected Gmail account or your verified domain, or wait as drafts for review. Replies route back to the agent.
Script tag, Google Tag Manager, WordPress
One script tag with sixteen launcher styles on any CMS that allows a script. In Google Tag Manager, the widget pushes dataLayer events for GA4 and ad platforms. A WordPress plugin is available from your Salespeak contact.
Webhook, MCP server, Google Drive
A webhook sends each identified session to Zapier, Make, n8n or your own endpoint. A per-workspace MCP server works with MCP clients. Google Drive adds a knowledge source.
Measure conversations that progress, not widget opens.
A launcher that opens often but starts few real conversations tells you little. These measures show whether buyers are getting somewhere, and where the data comes from.
Meaningful conversations
Sessions where a visitor actually asks something. The widget pushes a message-sent event to your dataLayer, so you can count them in your own analytics.
First-message rate
The share of visitors on agent pages who send a first message. Compare message-sent events with page views in GA4 or your analytics tool.
Qualified progression
How many conversations reach your qualification questions and pass them. Answers are written to your CRM, and the webhook carries a qualified flag.
Identification, where permitted
Conversations in which the visitor chose to share an email. The widget pushes a lead-identified event, and the CRM gets the person. IP-based company enrichment respects declined cookie consent.
Meeting outcomes
The webhook carries a demo-scheduled flag, and HubSpot's last meeting booked is read back. Follow those meetings to pipeline in your CRM.
What buyers ask
The questions themselves are a measure. Transcripts show which topics come up and which answers were missing. The Visitor Conversations tab lists an insights module on Professional and Growth.
Priced per conversation, with a free tier.
These are the Website Inbound Agent prices on the Visitor Conversations tab of the pricing page. The Agent Conversations and Bundle tabs price different products.
Starter
25 conversations a month, free forever, no credit card. $5 per additional conversation.
Professional
150 conversations a month. $4 per additional conversation.
Growth
1,000 conversations a month. $3 per additional conversation.
Enterprise
Custom volume and overage rates, on an annual contract.
On the Visitor Conversations tab, HubSpot and Salesforce sync is listed from Professional up. Compare every plan on the pricing page.
It's like having a BDR who knows your product inside out, running 24/7.
Questions about the website agent.
What is an AI website agent?
How is it different from a chatbot or inbound AI SDR?
What questions can it answer?
Can it qualify leads and book meetings?
How does it know our product information?
What happens when it does not know the answer?
Does it automatically open or interrupt visitors?
Which CRM and calendar tools does it support?
Give buyers answers while they are still deciding.
Try a demo agent built from your own domain in the Playground, or talk with us about your inbound conversations.