Before publishing a Business Agent, verify the facts it will use and test the questions customers are most likely to ask. OpenAI’s terms make businesses responsible for the information they provide and the testing of agents they publish. Use this checklist to catch outdated policies, contradictory product claims, missing limitations, and unsafe assumptions.
A preparation guide, not a live audit of your OpenAI agent. Some businesses are not yet eligible to create Business Agents. Still setting up? Start with the ChatGPT Business Hub setup guide.
What “ready” means
Six gates to clear before you publish. This is Salespeak’s recommended standard, not an OpenAI certification or approval process.
- Authoritative sources: The current pricing, product, policy and FAQ pages are identified, and everyone agrees which one wins for each fact.
- No unresolved material conflicts: Where two sources give different versions of a fact, the team has picked one and fixed the other.
- Coverage: The questions buyers ask have documented answers, including what you don’t offer and the limits that apply.
- Uncertainty handling: The agent says when it can’t confirm a claim instead of guessing.
- Link integrity: Answers point to current, working pages on your own site.
- Owner and review rhythm: A named person updates the information and retests after a change.
The 20-question test pack
Replace the [bracketed] parts with your own products, plans and buyer types. Skip a question only if it truly doesn’t apply, and note why. OpenAI’s own guide suggests a question like “Can I return an item I bought on sale?” as a first preview test.
Offer and fit
- What products or services does [Company] currently offer, and who is each for?
- I am [buyer type] with [requirement]. Which offering fits, and what tradeoffs should I know?
- What does [Company] not support today?
- Which products, regions or customer types are excluded from this offering?
Price and commercial terms
- What does [product or service] cost today? Show the source.
- What extra fees, usage limits, minimums or required commitments apply?
- Which features are included in [plan], and which require an upgrade?
- If your pricing or availability has changed, which information is current?
Policies and trust
- What are the cancellation, refund or return rules, including exceptions?
- What does your privacy policy say about how customer information is used?
- Which security or compliance claims can you back with current documentation?
- Can you guarantee [specific outcome]? If not, what is and is not promised?
Technical and operational details
- Does [feature or integration] work with [customer environment]? What are the limitations?
- What implementation steps or prerequisites are required?
- Is [upcoming capability] available now? If not, is there a publicly confirmed release date?
- Where should someone go for support, escalation or an official answer?
Conflicts and uncertainty
- One page says [claim A], another says [claim B]. Which should I trust, and why?
- What do you say when the answer is not in the published company information?
- Can you give me the original source link for this answer, and is it still current?
- If you cannot confirm a material detail, will you say so and give the right next step?
Show as plain text
ChatGPT Business Agent readiness: 20 test questions Source: https://salespeak.ai/chatgpt-business-agent-readiness/ Replace the [bracketed] parts with your own details. Mark each answer Pass, Needs review, Fail or N/A. Offer and fit 1. What products or services does [Company] currently offer, and who is each for? 2. I am [buyer type] with [requirement]. Which offering fits, and what tradeoffs should I know? 3. What does [Company] not support today? 4. Which products, regions or customer types are excluded from this offering? Price and commercial terms 5. What does [product or service] cost today? Show the source. 6. What extra fees, usage limits, minimums or required commitments apply? 7. Which features are included in [plan], and which require an upgrade? 8. If your pricing or availability has changed, which information is current? Policies and trust 9. What are the cancellation, refund or return rules, including exceptions? 10. What does your privacy policy say about how customer information is used? 11. Which security or compliance claims can you back with current documentation? 12. Can you guarantee [specific outcome]? If not, what is and is not promised? Technical and operational details 13. Does [feature or integration] work with [customer environment]? What are the limitations? 14. What implementation steps or prerequisites are required? 15. Is [upcoming capability] available now? If not, is there a publicly confirmed release date? 16. Where should someone go for support, escalation or an official answer? Conflicts and uncertainty 17. One page says [claim A], another says [claim B]. Which should I trust, and why? 18. What do you say when the answer is not in the published company information? 19. Can you give me the original source link for this answer, and is it still current? 20. If you cannot confirm a material detail, will you say so and give the right next step?
Score each answer
| Result | What it means |
|---|---|
| Pass | Materially accurate, complete, properly qualified, and sourced when relevant. |
| Needs review | Incomplete, outdated, missing an important caveat, or a wrong or missing source. |
| Fail | An invented product or policy claim, a materially wrong price or eligibility rule, an unsupported guarantee, or unsafe handling of personal data. |
| N/A | The question doesn’t apply to your business. Write down why. |
When two of your sources disagree
Most wrong answers start before the agent: two pages give two versions of the same fact. A hypothetical example:
| Source | Claim |
|---|---|
| Current pricing page | SSO on Enterprise |
| Older product FAQ | SSO on every paid plan |
| Correct next step | The owner resolves the discrepancy before the agent launches |
Illustrative only. Not a real company or customer.
Same Page is a free Salespeak tool that runs in ChatGPT, Claude and Grok. It reads the public pages of your website it can access, quotes both sides of each disagreement with links, asks you which version is right, and drafts the replacement wording. It does not change your website, and it can miss issues. It checks your website, not ChatGPT: it cannot see your Business Agent, its drafts or its chats.
How to test your actual agent
Consistent with OpenAI’s setup guide:
- Confirm your business is eligible for an agent and that your claim and Persona verification are approved.
- Open the draft Business Agent preview in Business Hub, if the feature is available to your business.
- Ask representative questions from the test pack above.
- Compare each answer with your current product and policy pages.
- Correct the source content, product feed or agent instructions inside Business Hub, then ask again.
- Record the owner, test date, question, result, source and next review date in your team’s own tracker.
- Publish only after the owner has reviewed every material issue. Retest after changes.
This is a manual checklist. Salespeak has no access to preview, read or edit Business Agents.
If more than one AI system represents your company
A one-time checklist helps you prepare one launch. Larger teams also have a continuing information problem: pricing, policies and product capabilities change, and multiple agents depend on them. Salespeak’s GTM Context Layer maintains source-backed company information, highlights disagreements for human resolution and makes that context available to supported connected clients. It does not take over or directly manage OpenAI’s Business Hub.
One boundary to know: OpenAI says a Business Agent’s chat does not use data from your business’s ChatGPT plugin. So connecting Salespeak Company Context to ChatGPT gives your team’s ChatGPT the records behind each answer, with source, authority label and last-updated date. It does not change what your Business Agent knows.
- See Salespeak Company Context integrations
- Check your public pages for contradictions
- Request a Company Context Report (a private report from the Salespeak team on where your public content disagrees)
FAQ
Does OpenAI require my business to test its Business Agent?
OpenAI’s Businesses in ChatGPT Terms make the business responsible for testing that any Business Agent it enables or publishes performs as expected, is safe for users, accurate and compliant with OpenAI’s policies. The terms also say agents may produce inaccurate responses.
Can an agent be published without publishing a business profile?
Follow OpenAI’s workflow: claim the business, get the claim and Persona verification approved, then create, preview and publish the agent from that business in Business Hub. OpenAI’s setup guide does not describe a way to publish an agent without a claimed, verified business.
Does Salespeak audit private Business Agent chats?
No. Salespeak has no access to Business Agents or their chats. OpenAI does not share individual chats with businesses either; Business Hub insights are aggregated.
What should I do if my agent invents pricing or a product feature?
Find where the wrong version comes from. Fix the underlying company content, product feed or agent instructions in Business Hub, then ask the same question again in the agent preview before publishing. OpenAI’s Business Agents Policy says not to instruct an agent to invent offerings, prices or availability.
How often should I retest?
After any material change to prices, plans, policies or product capabilities, and on a schedule your team sets, such as monthly. This cadence is Salespeak’s advice, not an OpenAI requirement.
Does having a verified profile make ChatGPT recommend us?
No. OpenAI says claiming does not guarantee more visibility or give you control over ChatGPT’s independent recommendations.
What is the difference between our website’s accuracy and ChatGPT’s independent answers?
They are different surfaces. Your Business Agent answers from information you provide, in a clearly labeled conversation. ChatGPT’s independent answers can draw on other sources, and OpenAI may supplement your listing from them. Fixing your own pages removes contradictions at the source, but no company controls every independent ChatGPT answer.
Sources and last checked
Last checked: November 10, 2026. Businesses in ChatGPT is in beta, so OpenAI’s screens, eligibility and steps may change. When this guide and OpenAI disagree, follow OpenAI.
- Introducing Businesses in ChatGPT (OpenAI announcement, November 10, 2026)
- Setting up your business on ChatGPT (OpenAI Help Center, the official setup steps)
- Businesses in ChatGPT (OpenAI business page and FAQ)
- Business Agents Policy (Updated November 10, 2026)
- Businesses in ChatGPT Terms (Last updated November 9, 2026)
- Businesses in ChatGPT policy (Updated November 10, 2026)
- Setting up a Sponsored Business Agent in Ads Manager (A separate workflow in Ads Manager)
Independent guide by Salespeak. Not affiliated with or endorsed by OpenAI.