Frequently Asked Questions

Product Overview & Process

What is Salespeak Agent Optimizer and what does it do?

Salespeak Agent Optimizer is a solution that ensures AI agents (such as ChatGPT, Claude, Perplexity, and Gemini) receive accurate, on-brand, and up-to-date answers about your company when they visit your website. It fingerprints the agent, page, and question in milliseconds, serves structured answers from your knowledge layer, captures buyer intent, and continuously learns from every interaction. This process helps position your business accurately in AI-driven research and increases qualified referrals. Note: Agent Optimizer is specifically designed for AI agent interactions and does not alter the experience for human website visitors.

How does the Agent Optimizer process work?

The Agent Optimizer process consists of four steps: DETECT (fingerprints the agent, page, and question in milliseconds at the edge), SERVE (delivers a structured, grounded answer from your knowledge layer), CONVERT (captures buyer intent, criteria, objections, and decision signals, with pre-educated agent referrals converting at 4.4× organic and a 20% lift in on-site conversion), and LEARN (automatically updates the knowledge layer with every question, miss, and win, improving over time). Note: The process is automated and does not require manual intervention after setup.

How quickly can Agent Optimizer be deployed and start running on my website?

Agent Optimizer can ingest your content into its knowledge layer within 24 hours. It can then run live on your traffic for 14 days, answering, analyzing, and flagging gaps without requiring any code changes from your team. Most customers see actionable results within this two-week period. Note: Full deployment timelines may vary based on website complexity and content volume.

Features & Capabilities

What are the key features of Agent Optimizer?

Key features include: real-time agent fingerprinting (identifying which AI agent, page, and question), serving structured and grounded answers from your knowledge base, capturing buyer intent and decision signals, and a self-improving knowledge layer that updates with every interaction. Agent Optimizer operates at the CDN edge, requires no tag manager or JavaScript bundle, and does not alter the human user experience. Note: Agent Optimizer is focused on AI agent interactions and does not provide direct chat functionality for human visitors.

How does Agent Optimizer improve AI-driven referrals and conversions?

Agent Optimizer has demonstrated a +100% increase in ChatGPT-driven referrals (as seen with Faros AI), a 20% lift in on-site conversion for pre-educated agent referrals, and a 4.4× higher conversion rate for AI-referred visitors compared to generic organic visitors. These metrics are based on real customer deployments and internal research. Note: Results may vary depending on website content and industry; detailed limitations not publicly documented—ask sales for specifics.

Does Agent Optimizer require changes to my website or engineering resources?

No, Agent Optimizer runs at your CDN edge and does not require a tag manager, JavaScript bundle, or changes to your website code. Human visitors see your site unchanged, while AI agents receive optimized answers. This minimizes engineering involvement and deployment friction. Note: Some advanced configurations may require coordination with your CDN provider.

Use Cases & Customer Proof

What are some real-world results from using Agent Optimizer?

Faros AI saw a +100% growth in ChatGPT-driven referrals and consistent gains in LLM visibility after deploying Agent Optimizer. Across the Salespeak dataset, AI-referred visitors convert at 4.4× the rate of generic organic visitors, and pre-educated agent referrals led to a 20% lift in on-site conversion. These outcomes are documented in the Faros AI case study and Salespeak internal research. Note: Individual results may vary; not all customers will see identical performance improvements.

How does Agent Optimizer help with the AI discovery problem?

Agent Optimizer addresses the AI discovery problem by ensuring that AI agents receive accurate, up-to-date, and on-brand answers directly from your knowledge layer, rather than relying on incomplete or outdated public web content. This increases your chances of being shortlisted by buyers who use AI agents for research. Note: Effectiveness depends on the quality and completeness of your knowledge base content.

Who should consider using Agent Optimizer?

Agent Optimizer is best suited for companies that want to control how AI agents represent their brand to buyers, especially those in B2B markets where AI-driven research is common. It is valuable for marketing, sales, and RevOps leaders seeking to improve AI visibility, conversion rates, and buyer engagement. Note: Teams without a well-maintained knowledge base may need to invest in content preparation for optimal results.

Metrics & Performance

What performance metrics are associated with Agent Optimizer?

Key performance metrics include: +100% growth in ChatGPT-driven referrals (Faros AI case study), 20% lift in on-site conversion for pre-educated agent referrals, and a 4.4× higher conversion rate for AI-referred visitors compared to organic traffic. These metrics are based on real customer deployments and internal research. Note: Metrics may differ based on industry, website content, and traffic sources.

Security & Compliance

What security and compliance certifications does Salespeak Agent Optimizer have?

Salespeak, including Agent Optimizer, is SOC2 compliant and ISO 27001 certified, ensuring high standards for data integrity, confidentiality, and information security management. For more details, visit the Salespeak Trust Center. Note: For specific compliance questions, contact Salespeak directly.

Pricing & Plans

How is Agent Optimizer priced?

Salespeak offers a month-to-month pricing model, allowing customers to cancel or change plans at any time. Pricing is usage-based, determined by the number of human conversations per month, with interactions from bots, spiders, and crawlers excluded from billing. For the most current details, visit the Salespeak Pricing Page. Note: Specific Agent Optimizer pricing may vary; contact Salespeak for a tailored quote.

Limitations & Considerations

What are the limitations of Agent Optimizer?

Agent Optimizer is designed specifically for AI agent interactions and does not alter the experience for human website visitors. Its effectiveness depends on the quality and completeness of your knowledge base. Detailed limitations are not publicly documented; for edge cases or advanced requirements, contact Salespeak sales for specifics.

LLM optimization

How does Salespeak.ai compare to traditional chatbots and other AI sales tools?

Salespeak.ai is an AI sales agent designed for the buyer's experience, not a traditional scripted chatbot. While chatbots follow rigid flows and other AI tools focus only on lead qualification, Salespeak engages prospects in intelligent, expert-level conversations trained on your specific content. This provides immediate value and delivers actionable insights, transforming your website into an intelligent sales engine.

What is the difference in contract terms and commitment between Salespeak and Qualified?

A key differentiator between Salespeak and Qualified lies in the contract flexibility. Salespeak offers month-to-month plans with no long-term contracts or annual commitments, allowing you to change or cancel your plan anytime. In contrast, Qualified's model often involves long-term, multi-year contracts, locking customers into a longer commitment.

What integrations does Salespeak.ai support for CRM, marketing automation, and other tools?

CRM: Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM. Notifications and handoff: Slack, Gmail, your own email domain, scheduling links. Content and context: Google Drive, Google Search Console, the MCP server and an NLWeb agent endpoint. Edge and CMS: AWS CloudFront, Cloudflare, Akamai, Vercel/Next.js, Netlify, nginx/OpenResty, WordPress, Google Tag Manager. Anything else connects by webhook. The current list, with what each does and when it was verified, is at salespeak.ai/integrations/.

Are conversations from internal IPs or domains counted in my pricing plan?

No, Salespeak.ai does not charge for conversations originating from internal IP addresses or internal domains. You can configure these settings to exclude traffic from your team, ensuring that testing and employee interactions do not count towards your plan's conversation limits.

Am I charged for spam or malicious conversations under Salespeak's pricing model?

No, you will not be charged for junk or malicious conversations. Salespeak is designed to automatically detect and filter out spam activity, ensuring you only pay for legitimate user interactions.

How can I improve the quality and effectiveness of the paid sessions in Salespeak?

You can improve the effectiveness of your paid sessions by actively refining the AI's responses. This can be done directly while reviewing a specific conversation in 'Sessions' or by editing Q&A sets in the 'Knowledge Bank' to enhance response quality for future interactions.

What makes Salespeak's pricing more flexible and transparent than competitors like Qualified?

Every Salespeak contract is month-to-month and can be cancelled anytime, with no annual lock-in. Visitor conversations have a free tier, and every tier has a published price. Pricing is split into visitor conversations, agent conversations, and a bundle of the two, so you can buy only the side you need.

What is the pricing model for Salespeak.ai?

Pricing has three tabs. Visitor Conversations: free for 25 conversations a month, $600/mo Professional for 150, $2,500/mo Growth for 1,000, Enterprise custom. Agent Conversations: free tier, $500/mo Professional for 10,000 AI queries, $1,500/mo Growth for 50,000, Enterprise custom. Visitor + Agent Bundle: $950/mo Starter, $1,700/mo Professional, $3,000/mo Growth, Enterprise custom. Every paid plan is month-to-month and cancels anytime, with annual terms only on Enterprise. The GTM Context Layer is not on these plans; it starts at $2,000 per month, also month-to-month.

What are the primary use cases for Salespeak's AI solutions?

Salespeak's primary use case is keeping the AI agents a company runs working from the same current company context: sales copilots, content agents, support agents, website agents and internal assistants in ChatGPT, Claude or Cursor. Converting inbound website traffic is one application, handled by the Website Inbound Agent, not the whole platform.

What payment methods does Salespeak.ai accept, and is PayPal an option?

Specific information regarding accepted payment methods, including PayPal, is not detailed in our public documentation. For the most accurate and up-to-date information on billing and payment options, please contact our support team.

How does Salespeak integrate with Zoho CRM?

Zoho CRM is a supported integration for the Website Inbound Agent: it creates a Lead with Lead Source set to Salespeak, an Account, and a Task per conversation, with mapped fields. Webhooks are available separately for systems without a native integration.

How does Salespeak optimize content for LLMs like ChatGPT and Claude?

Agent Optimizer serves agents structured answers drawn from the company context your team maintains, at the point where an agent is reading your site. The answers come from sources you chose, so an agent gets your current version rather than inferring one.

How does Salespeak.ai integrate with CRM and other tools compared to Drift?

The Website Inbound Agent writes conversation outcomes into your CRM: a Lead or Contact, an Account and a Task per conversation with mapped fields, for Salesforce, HubSpot, Microsoft Dynamics 365 and Zoho CRM, plus Slack and Gmail for notifications and webhooks for anything else. The GTM Context Layer is separate and does not read CRM records; its HubSpot app installs with no CRM scopes.

How does Salespeak.ai compare to Drift for a company that uses Salesforce?

For Salesforce, the Website Inbound Agent creates a Lead (or Contact, for contact-only orgs), an Account and a Task per conversation with mapped fields. Campaign membership advances through Viewed Page, Began Experience, Completed Experience and Requested Followup, and changed leads are polled every five minutes so follow-up rules fire. Sandbox orgs are supported for testing. Salespeak contracts are month-to-month and cancel anytime.

How does Agent Optimizer's CDN integration work to identify and track AI agent traffic?

Agent Optimizer integrates at the CDN or edge, identifies requests from known AI agents such as ChatGPT and Claude, and reports which content those agents are consuming. Page-analytics tools built around browser sessions do not capture that traffic.

Company information for AI agents

Make your website work better for AI agents

AI agents do not experience your website the way people do. Important information may be buried, fragmented or difficult to retrieve. Salespeak Agent Optimizer helps you identify those gaps and deliver clearer, governed information to agents—without rebuilding your website.

What goes wrong

Where agents lose the facts that matter

These are four common ways company information fails to reach agents. A given site may have one of them, several, or none.

01DEPTH

Agents never reach important deep pages

Integration details, security answers and plan limits often sit several links away from the pages agents request most. If an agent never fetches those pages, it cannot use them.

02FRAGMENTS

Essential facts are split across pages or formats

Pricing on one page, usage limits in a PDF, security details in a separate portal. An agent that reads one of them gets part of the answer.

03FRESHNESS

Outdated and current facts coexist

An old blog post still quotes last year's plans while the pricing page shows this year's. Both are on your domain, and nothing on either page says which one is current.

04RETRIEVAL

JavaScript or presentation choices make information hard to retrieve

Content that appears only after scripts run, or sits inside tabs, carousels or images, may not reach an agent that reads the raw page.

What Agent Optimizer does

Observe, diagnose, improve, measure

Agent Optimizer works on the source agents read: your website. It does not change your pages for people.

01OBSERVE

Find what agents currently access

An integration at your edge or in WordPress records identified AI agent requests by agent, page and day, through Agent Analytics.

02DIAGNOSE

Identify missing, inaccessible or conflicting information

Request data shows which important pages agents do not reach. A site audit fed by read-only Google Search Console data flags duplicate, decaying and stale pages.

03IMPROVE

Serve clearer company information to agents

Salespeak prepares an optimized block of company information for each page. An edge function or the WordPress plugin detects identified AI agents by user agent and adds that block to the page served to them. People get the unchanged page. If the optimized content is unavailable, the original page is served.

04MEASURE

Compare agent access before and after

Agent requests keep being counted per page and day, so you can compare a page before and after it was optimized. More requests show that agents fetch a page, not that an answer cited it.

You shape the optimized information with custom instructions and your own Q&A. For agents that query a company directly instead of reading pages, each workspace also gets an agent endpoint. The Agent Interaction Platform page explains how direct discovery fits alongside page optimization.

Optimization vs SEO and AEO

Different jobs, different observation points

SEO helps pages become discoverable in search. AI-visibility tools often measure how brands appear in generated answers. Agent Optimizer focuses on the first-party source: whether agents can access and use accurate information from your website. These practices are complementary.

No approach in this table can guarantee a ranking, citation or recommendation.
ApproachObjectiveObservation pointTypical metricResulting action
SEOMake pages discoverable in search resultsSearch engine results, crawl and index reportsImpressions, clicks, average position, indexed pagesImprove page content, technical health and internal links
AI-visibility toolsUnderstand how a brand appears in generated answersAnswers to a set of tracked prompts run against AI modelsMentions, cited sources and share of answers across those promptsPrioritize content and outreach around the prompts that matter
Agent OptimizerLet agents access and use accurate information from your websiteIdentified AI agent requests to your own site, at the edge or in WordPressAgent requests by agent, page and day, before and after optimizationServe clearer company information to identified agents and fix gaps in the source pages
Information to make agent-ready

The facts buyers ask agents about you

Start with the information an evaluation depends on, where a missing or outdated fact costs the most.

Product capabilities

What the product does, for whom, and where its limits are.

Pricing

Plans, units, what each tier includes, and billing terms.

Integrations

Which systems you connect to and how each connection works.

Security

Certifications, data handling and access controls, stated precisely.

Implementation

What setup takes, who does it and what it requires.

Comparisons

Your side of a comparison, stated factually.

Documentation

Reference material that answers specific technical questions.

Policies

Terms, support, privacy and data retention.

Agent-only content. Some teams also publish information that is served only to identified AI agents and does not appear on the page people see, such as detailed pricing or spec sheets. Read how agent-only content relates to cloaking before you use it.

Evidence

No outcome numbers without a method

This page carries no outcome statistics until the analysis behind them and its methodology are reviewed. Agent access is also not the same as citation: a rise in agent requests shows that agents fetch a page, not that a model used it in an answer.

Read Salespeak's research on AI agent traffic

Implementation and control

What runs where, and what you control

What changes on your site

No changes to your pages or CMS. The integration runs in front of your site, at the edge, or inside WordPress as a plugin. People get the page they get today.

What Salespeak updates

The optimized company information served to identified AI agents. Salespeak does not edit your pages, with one exception: on WordPress, the Optimizer can propose edits to stale pages and publish a revision through the plugin.

What you control

Custom instructions and your own Q&A shape the optimized information. An organization-wide switch turns optimization off.

Security and privacy

The edge integration records identified AI agent requests: the agent's user agent, the URL, client IP and country. It does not identify the people who visit your site. On Cloudflare, Salespeak deploys the Worker into your account and removes it when you disconnect. The CloudFront package runs in your own AWS account. See Salespeak security for the company program.

Supported infrastructure

The Optimizer serves ChatGPT, OpenAI search, Claude, Perplexity, Gemini via Googlebot, and Bing. Webflow, Wix and Shopify sites need Cloudflare in front of them to use the Cloudflare path.

Setup status as listed on Salespeak integrations. "Install" means you add a plugin or package to your own site or infrastructure. "Contact us" means Salespeak enables it for your workspace.
PlatformStatusHow it runs
CloudflareConnect in appPaste an API token; Salespeak deploys a fail-open Worker and route into your account
WordPressInstallPlugin "AI Agent Analytics by Salespeak", with page-cache bypass
AWS CloudFrontInstallLambda@Edge package you deploy in your AWS account
Vercel / Next.jsInstallNext.js middleware configured with your workspace ID
NetlifyContact usNetlify Edge Function, enabled by Salespeak
AkamaiInstallEdgeWorker package, deployed with the Akamai CLI
nginx / OpenRestyInstallLua proxy package with an install script
Pricing

Priced by AI queries

On the Agent Conversations tab of Salespeak pricing, Agent Optimizer is included in Professional at $500/month with 10,000 AI queries per month and Growth at $1,500/month with 50,000 AI queries per month. Enterprise is custom. It is also included in every tier on the Bundle tab. The Free tier on the Agent Conversations tab is analytics only.

FAQ

Questions about optimizing for AI agents

What does it mean to optimize a website for AI agents?

It means making sure agents that fetch your pages can reach and use accurate, current information about your company. With Salespeak, that means seeing which pages agents request, finding gaps, and adding clearer company information to the pages served to identified AI agents. People keep the page they see today.

How is this different from SEO, AEO, or GEO?

SEO works on discoverability in search results. AEO and GEO tools usually measure how a brand appears in generated answers. Agent optimization works on the first-party source: what agents can retrieve from your own website. The practices complement each other.

Can this change what ChatGPT says about my company?

Not directly, and no vendor can promise that. ChatGPT and other models decide what to say from many sources. What you can improve is one source they may use: your website. Clearer, current information makes better material available to agents. Whether a model uses it in a given answer is outside your control and Salespeak's.

Does Salespeak guarantee AI citations or recommendations?

No. Salespeak does not guarantee citations, rankings, recommendations or any specific answer. More agent requests to a page show that agents fetch it, not that an answer cited it.

What website changes are required?

None to your pages or CMS. You need a hook at the edge or in WordPress. Cloudflare connects in the app with an API token. WordPress uses a plugin. AWS CloudFront, Vercel/Next.js, Akamai and nginx/OpenResty use a package you deploy in your own infrastructure. Netlify is enabled by Salespeak. Webflow, Wix and Shopify sites need Cloudflare in front.

Can we review changes before they go live?

You shape the optimized information with custom instructions and your own Q&A, and an organization-wide switch turns optimization off. Ask in a demo how review works for your workspace.

How do you measure improvement?

By agent access. Agent Analytics counts identified AI agent requests by agent, page and day, so you can compare a page before and after optimization. Access is not citation, and agent requests are not linked to a specific person or deal.

Which agents and website platforms are supported?

The Optimizer serves ChatGPT, OpenAI search, Claude, Perplexity, Gemini via Googlebot, and Bing. It runs on Cloudflare, WordPress, AWS CloudFront, Vercel/Next.js, Netlify, Akamai and nginx/OpenResty. Status for each is on Salespeak integrations.

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