Make your website work better for AI agents
AI agents do not experience your website the way people do. Important information may be buried, fragmented or difficult to retrieve. Salespeak Agent Optimizer helps you identify those gaps and deliver clearer, governed information to agents—without rebuilding your website.
Where agents lose the facts that matter
These are four common ways company information fails to reach agents. A given site may have one of them, several, or none.
Agents never reach important deep pages
Integration details, security answers and plan limits often sit several links away from the pages agents request most. If an agent never fetches those pages, it cannot use them.
Essential facts are split across pages or formats
Pricing on one page, usage limits in a PDF, security details in a separate portal. An agent that reads one of them gets part of the answer.
Outdated and current facts coexist
An old blog post still quotes last year's plans while the pricing page shows this year's. Both are on your domain, and nothing on either page says which one is current.
JavaScript or presentation choices make information hard to retrieve
Content that appears only after scripts run, or sits inside tabs, carousels or images, may not reach an agent that reads the raw page.
Observe, diagnose, improve, measure
Agent Optimizer works on the source agents read: your website. It does not change your pages for people.
Find what agents currently access
An integration at your edge or in WordPress records identified AI agent requests by agent, page and day, through Agent Analytics.
Identify missing, inaccessible or conflicting information
Request data shows which important pages agents do not reach. A site audit fed by read-only Google Search Console data flags duplicate, decaying and stale pages.
Serve clearer company information to agents
Salespeak prepares an optimized block of company information for each page. An edge function or the WordPress plugin detects identified AI agents by user agent and adds that block to the page served to them. People get the unchanged page. If the optimized content is unavailable, the original page is served.
Compare agent access before and after
Agent requests keep being counted per page and day, so you can compare a page before and after it was optimized. More requests show that agents fetch a page, not that an answer cited it.
You shape the optimized information with custom instructions and your own Q&A. For agents that query a company directly instead of reading pages, each workspace also gets an agent endpoint. The Agent Interaction Platform page explains how direct discovery fits alongside page optimization.
Different jobs, different observation points
SEO helps pages become discoverable in search. AI-visibility tools often measure how brands appear in generated answers. Agent Optimizer focuses on the first-party source: whether agents can access and use accurate information from your website. These practices are complementary.
| Approach | Objective | Observation point | Typical metric | Resulting action |
|---|---|---|---|---|
| SEO | Make pages discoverable in search results | Search engine results, crawl and index reports | Impressions, clicks, average position, indexed pages | Improve page content, technical health and internal links |
| AI-visibility tools | Understand how a brand appears in generated answers | Answers to a set of tracked prompts run against AI models | Mentions, cited sources and share of answers across those prompts | Prioritize content and outreach around the prompts that matter |
| Agent Optimizer | Let agents access and use accurate information from your website | Identified AI agent requests to your own site, at the edge or in WordPress | Agent requests by agent, page and day, before and after optimization | Serve clearer company information to identified agents and fix gaps in the source pages |
The facts buyers ask agents about you
Start with the information an evaluation depends on, where a missing or outdated fact costs the most.
Product capabilities
What the product does, for whom, and where its limits are.
Pricing
Plans, units, what each tier includes, and billing terms.
Integrations
Which systems you connect to and how each connection works.
Security
Certifications, data handling and access controls, stated precisely.
Implementation
What setup takes, who does it and what it requires.
Comparisons
Your side of a comparison, stated factually.
Documentation
Reference material that answers specific technical questions.
Policies
Terms, support, privacy and data retention.
Agent-only content. Some teams also publish information that is served only to identified AI agents and does not appear on the page people see, such as detailed pricing or spec sheets. Read how agent-only content relates to cloaking before you use it.
No outcome numbers without a method
This page carries no outcome statistics until the analysis behind them and its methodology are reviewed. Agent access is also not the same as citation: a rise in agent requests shows that agents fetch a page, not that a model used it in an answer.
What runs where, and what you control
What changes on your site
No changes to your pages or CMS. The integration runs in front of your site, at the edge, or inside WordPress as a plugin. People get the page they get today.
What Salespeak updates
The optimized company information served to identified AI agents. Salespeak does not edit your pages, with one exception: on WordPress, the Optimizer can propose edits to stale pages and publish a revision through the plugin.
What you control
Custom instructions and your own Q&A shape the optimized information. An organization-wide switch turns optimization off.
Security and privacy
The edge integration records identified AI agent requests: the agent's user agent, the URL, client IP and country. It does not identify the people who visit your site. On Cloudflare, Salespeak deploys the Worker into your account and removes it when you disconnect. The CloudFront package runs in your own AWS account. See Salespeak security for the company program.
Supported infrastructure
The Optimizer serves ChatGPT, OpenAI search, Claude, Perplexity, Gemini via Googlebot, and Bing. Webflow, Wix and Shopify sites need Cloudflare in front of them to use the Cloudflare path.
| Platform | Status | How it runs |
|---|---|---|
| Cloudflare | Connect in app | Paste an API token; Salespeak deploys a fail-open Worker and route into your account |
| WordPress | Install | Plugin "AI Agent Analytics by Salespeak", with page-cache bypass |
| AWS CloudFront | Install | Lambda@Edge package you deploy in your AWS account |
| Vercel / Next.js | Install | Next.js middleware configured with your workspace ID |
| Netlify | Contact us | Netlify Edge Function, enabled by Salespeak |
| Akamai | Install | EdgeWorker package, deployed with the Akamai CLI |
| nginx / OpenResty | Install | Lua proxy package with an install script |
Priced by AI queries
On the Agent Conversations tab of Salespeak pricing, Agent Optimizer is included in Professional at $500/month with 10,000 AI queries per month and Growth at $1,500/month with 50,000 AI queries per month. Enterprise is custom. It is also included in every tier on the Bundle tab. The Free tier on the Agent Conversations tab is analytics only.
Questions about optimizing for AI agents
What does it mean to optimize a website for AI agents?
It means making sure agents that fetch your pages can reach and use accurate, current information about your company. With Salespeak, that means seeing which pages agents request, finding gaps, and adding clearer company information to the pages served to identified AI agents. People keep the page they see today.
How is this different from SEO, AEO, or GEO?
SEO works on discoverability in search results. AEO and GEO tools usually measure how a brand appears in generated answers. Agent optimization works on the first-party source: what agents can retrieve from your own website. The practices complement each other.
Can this change what ChatGPT says about my company?
Not directly, and no vendor can promise that. ChatGPT and other models decide what to say from many sources. What you can improve is one source they may use: your website. Clearer, current information makes better material available to agents. Whether a model uses it in a given answer is outside your control and Salespeak's.
Does Salespeak guarantee AI citations or recommendations?
No. Salespeak does not guarantee citations, rankings, recommendations or any specific answer. More agent requests to a page show that agents fetch it, not that an answer cited it.
What website changes are required?
None to your pages or CMS. You need a hook at the edge or in WordPress. Cloudflare connects in the app with an API token. WordPress uses a plugin. AWS CloudFront, Vercel/Next.js, Akamai and nginx/OpenResty use a package you deploy in your own infrastructure. Netlify is enabled by Salespeak. Webflow, Wix and Shopify sites need Cloudflare in front.
Can we review changes before they go live?
You shape the optimized information with custom instructions and your own Q&A, and an organization-wide switch turns optimization off. Ask in a demo how review works for your workspace.
How do you measure improvement?
By agent access. Agent Analytics counts identified AI agent requests by agent, page and day, so you can compare a page before and after optimization. Access is not citation, and agent requests are not linked to a specific person or deal.
Which agents and website platforms are supported?
The Optimizer serves ChatGPT, OpenAI search, Claude, Perplexity, Gemini via Googlebot, and Bing. It runs on Cloudflare, WordPress, AWS CloudFront, Vercel/Next.js, Netlify, Akamai and nginx/OpenResty. Status for each is on Salespeak integrations.
Evaluating tools? Compare Profound and Salespeak by the workflow you need to support.
See how agents reach your website
Run the free check, or book a demo to walk through your site with the team.