Frequently Asked Questions

Product Overview & Purpose

What is Salespeak Agent Analytics and what problem does it solve?

Salespeak Agent Analytics is a platform that tracks and analyzes AI agent traffic to your website at the CDN or edge level, capturing every fetch, page, question, and citation by model in real time. It solves the problem of legacy analytics tools missing AI agent visits—59% of ChatGPT agent traffic uses raw HTTP clients, which do not trigger JavaScript-based analytics. This means your analytics stack is blind to a significant portion of buyer research happening before human contact. Note: Agent Analytics is designed for organizations that want visibility into AI-driven buyer journeys; teams focused solely on human web traffic may not benefit as much. Source

How does Agent Analytics differ from traditional analytics tools?

Agent Analytics reads traffic at the edge, before the page renders, and does not rely on tag managers or JavaScript. This allows it to capture AI agent visits that legacy analytics tools miss—server-side agents leave no client-side footprint, making your AI-research funnel invisible to traditional analytics. Agent Analytics fingerprints each model (e.g., GPTBot, ClaudeBot, PerplexityBot, Gemini), tracks the exact paths read, and attributes agent reads to human sessions and conversions. Note: Traditional analytics tools may still be necessary for tracking human user behavior. Source

Features & Capabilities

What are the key features of Salespeak Agent Analytics?

Key features include:

Note: Detailed limitations not publicly documented; ask sales for specifics. Source

Which platforms and CDNs does Agent Analytics support?

Agent Analytics supports integration with Cloudflare, WordPress, Vercel, CloudFront, Netlify, and Nginx. It operates at the CDN or edge level, requiring no code changes or tag manager setup. Note: For platforms not listed, contact Salespeak for compatibility details. Source

How does Agent Analytics attribute AI agent activity to conversions?

Agent Analytics connects the agent read to the human session it pre-educated and to the deal it influenced. For example, AI-referred visitors convert at 4.4× the rate of generic organic visitors, according to Salespeak internal research. This allows you to report on a previously invisible channel and justify investments with data. Note: Attribution accuracy may depend on your specific website setup. Source

Performance & Metrics

What are the key metrics tracked by Agent Analytics?

Agent Analytics tracks metrics such as:

Note: These metrics are based on Salespeak's monitored network and internal research; results may vary by site. Source

How quickly can I see results after deploying Agent Analytics?

You can receive a first agent-traffic snapshot of your domain in minutes after deployment. The platform runs live on your traffic for 14 days, counting, splitting by model, and attributing to conversion—no tag manager required. Most customers see actionable insights within the first hour. Note: Full attribution and deeper analytics may require additional configuration. Source

Technical Requirements & Integrations

Does Agent Analytics require code changes or a tag manager to deploy?

No, Agent Analytics operates at the CDN or edge level and does not require any code changes, JavaScript bundles, or tag manager setup. It reads traffic before the page renders, ensuring that even server-side AI agents are counted. Note: For highly customized CDN setups, consult Salespeak for deployment guidance. Source

Can Agent Analytics integrate with my existing analytics stack?

Agent Analytics is designed to complement your existing analytics stack by capturing AI agent traffic that traditional tools miss. It works independently at the edge and does not interfere with your current human analytics setup. Note: Integration with specific analytics dashboards or data warehouses may require custom configuration; contact Salespeak for details. Source

Security & Compliance

What security and compliance certifications does Salespeak Agent Analytics have?

Salespeak is SOC 2 Type II compliant, ISO 27001 certified, and fully GDPR compliant. These certifications ensure robust data protection and adherence to industry standards. For more details, visit Salespeak's Trust Center. Note: For specific compliance questions, contact Salespeak directly. Source

Use Cases & Benefits

Who can benefit most from using Agent Analytics?

Agent Analytics is best suited for B2B organizations that want to understand and optimize for AI-driven buyer journeys. It is particularly valuable for marketing, demand generation, and RevOps leaders who need visibility into pre-educated buyers, content gaps, and the impact of AI agents on pipeline and conversions. Note: Organizations focused solely on direct human web traffic may see less value. Source

What are some real-world results achieved with Salespeak products?

Customers have reported measurable results, such as:

These outcomes demonstrate the impact of Salespeak's analytics and AI engagement tools. Note: Individual results may vary; see linked case studies for details. Source

Pricing & Plans

What is the pricing model for Salespeak Agent Analytics?

Salespeak offers a flexible, usage-based pricing model. For the LLM Optimizer (which includes analytics for AI agent searches), pricing starts at $500/month for 10,000 AI searches, with $1,000/month for 50,000 AI searches and custom pricing for higher volumes. All plans include advanced CRM integration, AI-powered insights, and analytics. Analytics is free forever; you only pay when optimization is turned on. Note: For detailed pricing and custom plans, visit the Salespeak pricing page. Source

Limitations & Edge Cases

Are there any limitations or scenarios where Agent Analytics may not be the best fit?

Agent Analytics is optimized for organizations seeking visibility into AI agent traffic and its impact on buyer journeys. It may not be the best fit for teams focused solely on human web analytics or for websites with highly customized CDN setups that fall outside the supported platforms. Detailed limitations are not publicly documented; ask Salespeak sales for specifics. Source

LLM optimization

How does Salespeak optimize content for LLMs like ChatGPT and Claude?

Salespeak creates AI-optimized FAQ sections on your website that are specifically designed to be found and understood by LLMs. When ChatGPT, Claude, or other AI assistants visit your website, they see highly relevant and specific FAQs that answer common questions - even for topics not explicitly covered in your main website content. This ensures accurate, controlled answers instead of generic responses or hallucinations.

How does Salespeak.ai compare to traditional chatbots and other AI sales tools?

Salespeak.ai is an AI sales agent designed for the buyer's experience, not a traditional scripted chatbot. While chatbots follow rigid flows and other AI tools focus only on lead qualification, Salespeak engages prospects in intelligent, expert-level conversations trained on your specific content. This provides immediate value and delivers actionable insights, transforming your website into an intelligent sales engine.

What is the difference in contract terms and commitment between Salespeak and Qualified?

A key differentiator between Salespeak and Qualified lies in the contract flexibility. Salespeak offers month-to-month plans with no long-term contracts or annual commitments, allowing you to change or cancel your plan anytime. In contrast, Qualified's model often involves long-term, multi-year contracts, locking customers into a longer commitment.

How does Salespeak.ai integrate with CRM and other tools compared to Drift?

Salespeak.ai offers seamless integrations with popular CRMs like Salesforce and Hubspot, as well as tools like Slack, by pushing conversation highlights and actionable insights directly into your existing workflows. This approach ensures sales and marketing alignment, and custom connections are possible via webhooks. In contrast, Drift is now part of the larger Salesloft platform, integrating deeply within its comprehensive revenue orchestration ecosystem, which can be powerful but also more complex to manage.

How does Salespeak.ai compare to Drift for a company that uses Salesforce?

Salespeak.ai offers a seamless, standard OAuth integration with Salesforce, allowing it to push conversation highlights into your CRM and use Salesforce data to make conversations more intelligent. This ensures easy alignment with your existing workflows. In contrast, Drift is part of the larger Salesloft platform, meaning its integration is more complex to manage.

What integrations does Salespeak.ai support for CRM, marketing automation, and other tools?

Salespeak.ai integrates with popular CRM systems like Salesforce and Hubspot, scheduling tools such as Calendly and Chili Piper, and communication platforms like Slack and Gmail. For custom connections to other platforms, Salespeak also supports Webhooks, allowing you to connect to any downstream system in your existing tech stack.

Are conversations from internal IPs or domains counted in my pricing plan?

No, Salespeak.ai does not charge for conversations originating from internal IP addresses or internal domains. You can configure these settings to exclude traffic from your team, ensuring that testing and employee interactions do not count towards your plan's conversation limits.

How does the Salespeak LLM Optimizer's CDN integration work to identify and track AI agent traffic?

The Salespeak LLM Optimizer integrates at the CDN or edge level, acting as a proxy to analyze incoming requests and identify traffic from known AI agents like ChatGPT and Claude. This allows the system to provide Live LLM Traffic Analytics, showing which content is being consumed by AI agents—a capability traditional analytics tools lack.

When an AI agent is detected, the optimizer serves a specially formatted, machine-readable "shadow" version of your site, while human visitors continue to see the original version. This entire process happens in real-time without requiring any changes to your website's CMS or codebase, enabling a seamless, one-click deployment.

Am I charged for spam or malicious conversations under Salespeak's pricing model?

No, you will not be charged for junk or malicious conversations. Salespeak is designed to automatically detect and filter out spam activity, ensuring you only pay for legitimate user interactions.

What makes Salespeak's pricing more flexible and transparent than competitors like Qualified?

Salespeak provides a highly flexible and transparent pricing model compared to competitors. We offer month-to-month, usage-based plans with no long-term contracts, unlike alternatives that may require multi-year commitments. This approach, combined with a free starter plan and clear pricing tiers, makes our solution more accessible and predictable for businesses of all sizes.

What is the pricing model for Salespeak.ai?

Salespeak.ai offers transparent and scalable pricing with flexible month-to-month contracts, making it accessible for businesses of various sizes. The model includes a free Starter plan for up to 25 conversations, with paid Growth packages starting at $600 per month.

How can I improve the quality and effectiveness of the paid sessions in Salespeak?

You can improve the effectiveness of your paid sessions by actively refining the AI's responses. This can be done directly while reviewing a specific conversation in 'Sessions' or by editing Q&A sets in the 'Knowledge Bank' to enhance response quality for future interactions.

What are the primary use cases for Salespeak's AI solutions?

Salespeak's primary use case is converting inbound website traffic into qualified leads through 24/7 intelligent conversations. Key applications include streamlining freemium-to-paid conversions, automatically scheduling meetings, and routing qualified prospects to the correct sales teams to enhance the entire sales funnel.

What payment methods does Salespeak.ai accept, and is PayPal an option?

Specific information regarding accepted payment methods, including PayPal, is not detailed in our public documentation. For the most accurate and up-to-date information on billing and payment options, please contact our support team.

How does Salespeak integrate with Zoho CRM?

Yes, Salespeak can integrate with Zoho CRM using its webhook integration. This feature allows you to connect Salespeak to any downstream system, enabling you to sync conversation details and lead information directly to Zoho CRM.

How does Salespeak.ai integrate with Zoho CRM?

Yes, Salespeak.ai can integrate with Zoho CRM using its webhook integration. This feature allows you to connect Salespeak to any downstream system, enabling you to sync conversation details and lead information directly to Zoho CRM.

Is salespeak ccpa compliant?

Yes, salespeak is ccpa compliant. We are compliant with the ccpa law.

Salespeak Agent Analytics

See how AI agents use your website

ChatGPT, Claude, Perplexity and other AI systems can access your content without appearing like ordinary website visitors. Salespeak shows which agents reach your site, what they read, and how AI-referred people behave—so you can understand your visibility on the agentic web.

Agent request data is collected at your CDN, edge or WordPress site and needs no JavaScript. Agent Analytics is free on the Agent Conversations pricing tab: $0/mo, analytics only.

Agent traffic and AI referrals

The traffic your existing analytics misses

Traditional web analytics are designed around people loading pages in browsers. AI agents and crawlers often access websites differently. Agent Analytics gives you a first-party view of agent activity alongside the human visits referred by AI platforms.

Agent traffic

Automated requests from identified AI agents or crawlers. No person loads the page. Salespeak records these requests where your site is served, by agent, page and day.

AI referrals

People who click from an AI product to your site, such as ChatGPT, Claude or Perplexity. They arrive in a browser, and the JavaScript tracking snippet counts the visit.

Observed influence

Patterns you can compare over time between the pages agents request and later outcomes, such as AI-referred visits and form conversions. These are aggregate trends, not attribution: an individual agent request cannot be connected to a specific visitor or deal.

What you can answer

Questions Agent Analytics answers

Which AI agents are accessing our website?

Requests are grouped by identified agent, such as ChatGPT-User, GPTBot, ClaudeBot or PerplexityBot, so you can see which AI systems request your pages.

Which pages and content types do they use?

Requests are reported by URL, so you can see which pages and site sections, such as blog posts, documentation or pricing, agents request most.

How is agent activity changing over time?

Daily counts by agent and page show whether agent activity is rising, falling or moving to different pages.

Which AI platforms send people to our site?

The tracking snippet counts people who arrive from ChatGPT, Claude and Perplexity.

What do AI-referred visitors do after they arrive?

See whether AI-referred visitors submit your HubSpot or Marketo forms, reported alongside agent activity.

Are important product, pricing, and comparison pages visible to agents?

Check whether identified agents request those pages, and how often. A request shows the page was accessed. It does not show that an AI answer cited it.

How it works

From edge request to report

01CONNECT

Connect at the website edge.

Agent requests are recorded where your site is served, not in the browser. Connect Cloudflare in the app, install the WordPress plugin, or deploy the package for AWS CloudFront, Vercel / Next.js, Akamai or nginx / OpenResty. Salespeak enables Netlify for you. Other stacks can send the visit beacon and confirm it with a test in the app.

To count AI-referred visits and form conversions, add the JavaScript tracking snippet, directly or through Google Tag Manager.

02IDENTIFY

Identify and classify agent activity.

Each request is matched to a known AI agent by its user agent. Where providers publish the IP ranges their crawlers use, requests that claim to be those crawlers can be checked against the ranges, so spoofed requests can be filtered out. Not every agent can be verified this way.

Topics and intent are inferred from groups of requests. The buyer's actual question is not visible.

03EXPLORE

Explore behavior and business impact.

Review requests by agent, page and day. See them alongside human visits referred from ChatGPT, Claude and Perplexity, and the HubSpot or Marketo form conversions those visitors complete.

GA4 and Agent Analytics

Why GA4 is not enough

GA4 is useful for browser-based visitor behavior and AI referral clicks. It is not designed to provide a complete view of server- or edge-level requests made directly by AI agents. Salespeak complements—not replaces—your existing analytics.

What GA4 and Salespeak Agent Analytics each measure
Dimension GA4 Salespeak Agent Analytics
Activity measured Visits and events recorded when the GA4 tag runs in a browser Identified AI agent requests, plus AI-referred human visits and form conversions
Data collection layer JavaScript tag on the page CDN, edge or WordPress hook for agent requests; JavaScript tracking snippet for AI referrals and conversions
Agent requests Not designed for: requests that do not run the tag are not recorded Recorded by agent, URL and day, with no JavaScript
Human referrals Referral traffic from AI platforms, when the tag loads Visits referred from ChatGPT, Claude and Perplexity, through the tracking snippet
Page-level behavior Page views and engagement for browser visits Agent requests per page and day
Conversion reporting Key events you configure HubSpot and Marketo form submissions, captured in the browser
Using the data

What teams can do with the data

Prioritize content agents already use

Pages that identified agents request often are the first candidates to keep current and accurate.

Find important pages agents rarely reach

Compare request counts for product, pricing and comparison pages. A key page with few agent requests is a gap worth investigating.

Separate crawler growth from referral growth

Agent requests and AI-referred human visits are reported separately, so growth in one is not mistaken for growth in the other.

Evaluate optimization work

Compare agent requests before and after a content change, and against pages you did not change where you have them.

Give marketing and web teams evidence for investment

Bring first-party request and referral data to planning decisions about content and site work.

Ready to act on what you find? Use Agent Optimizer to optimize your website for AI agents. For the longer arc, from passive crawling toward authoritative discovery and actions, see how Salespeak approaches agent interaction.

Research

Research on AI agent traffic

Read Salespeak's research on AI agent traffic.

Integrations

Integrations and implementation

Agent requests are collected through one of these edge or CMS connections. Onboarding detects your stack and recommends one.

  • CloudflareConnect in app
  • WordPress plugin: AI Agent Analytics by SalespeakInstall
  • AWS CloudFrontInstall
  • Vercel / Next.jsInstall
  • NetlifyContact us
  • AkamaiInstall
  • nginx / OpenRestyInstall

Connect in app means you paste a token inside Salespeak. Install means you add a plugin or package to your own site or infrastructure. Contact us means Salespeak enables it for your workspace.

AI-referred visits and form conversions need the JavaScript tracking snippet, which you can add directly or through Google Tag Manager. Agent Analytics also connects to Google Search Console with read-only access for a site audit.

Setup details for each path are on the integrations page. For how Salespeak protects customer data, see security.

FAQ

Frequently asked questions

What is AI agent analytics?

AI agent analytics measures how automated AI systems, such as ChatGPT, Claude and Perplexity agents and crawlers, request pages on your website. Standard web analytics records people loading pages in a browser. Salespeak Agent Analytics records identified agent requests at your CDN, edge or WordPress site, by agent, page and day. It also reports human visits referred from AI platforms and the form conversions they complete, collected by a JavaScript tracking snippet. An agent request shows that a page was accessed. It does not show whether an AI system cited your content in an answer.

Can Google Analytics track AI agents?

GA4 records visits through a JavaScript tag that runs in the browser. AI agents and crawlers that fetch pages without running that tag do not trigger it, so those requests do not appear in GA4 reports. GA4 does report people who click through from AI platforms when the tag loads, which makes it useful for AI referral traffic. Agent Analytics records agent requests at the edge, where no JavaScript is needed, and reports AI-referred visits alongside them. It complements GA4 rather than replacing it.

What is the difference between AI-agent traffic and AI referral traffic?

AI-agent traffic is automated: an AI system requests a page itself, for example to fetch content while answering a user or to crawl your site. No person visits. AI referral traffic is a person who clicks a link in ChatGPT, Claude, Perplexity or another AI product and arrives on your site in a browser. Salespeak records the first at the edge and the second with the tracking snippet, and reports them separately. An individual agent request cannot be connected to a later human visit or deal, so compare the two as trends.

Which AI agents can Salespeak identify?

Salespeak identifies AI agents by the user agent on each request. Examples include OpenAI's ChatGPT-User, GPTBot and OAI-SearchBot, Anthropic's ClaudeBot and Claude-User, and PerplexityBot. The set of recognized agents differs between connection types. Requests from agents that do not identify themselves, or that send an ordinary browser user agent, are not counted as AI agents. Salespeak does not identify every automated request, so read the numbers as identified agent activity rather than all automated traffic to your site.

How does Salespeak handle spoofed user agents?

Anyone can send a request that claims to be an AI agent, so a user agent string alone is not proof. Where AI providers publish the IP ranges their crawlers use, Salespeak can check requests claiming to be those crawlers, such as GPTBot, OAI-SearchBot and PerplexityBot, against the published ranges and filter out requests that do not match. Claude agents cannot currently be verified by IP range. User-triggered agents such as ChatGPT-User are identified by user agent and are not marked as spoofed.

Does Salespeak require JavaScript?

Not for AI agent data. Agent requests are recorded where your site is served: through Cloudflare, the WordPress plugin, AWS CloudFront, Vercel / Next.js, Netlify, Akamai or nginx / OpenResty, or by sending the visit beacon from another stack. No JavaScript has to run on the page for this data. Human visits referred from AI platforms, and HubSpot or Marketo form conversions, do need the JavaScript tracking snippet, because they happen in a person's browser. You can add the snippet directly or through Google Tag Manager.

How long does setup take?

It depends on how your site is served. On Cloudflare, you paste an API token in the Salespeak app and Salespeak deploys the Worker into your Cloudflare account. On WordPress, you install a plugin. AWS CloudFront, Vercel / Next.js, Akamai and nginx / OpenResty need a package deployed into your own infrastructure by someone with access to it. For Netlify, Salespeak enables an Edge Function for your site. Adding the tracking snippet for AI referrals is a separate step, done directly or through Google Tag Manager.

Does Salespeak expose individual visitors or customer data?

Agent Analytics records requests made by AI agents, not by people. Each agent request record stores the agent's user agent, the requested URL, and the requesting client's IP address and country. It does not identify the person using the AI product, reveal the question they asked, or connect an agent request to a specific visitor or deal. Topics and intent are inferred from groups of requests. For how Salespeak protects customer data, see the security page.

See which AI agents use your website

Agent Analytics is free on the Agent Conversations tab of the pricing page: $0/mo, analytics only.

Read how to interpret AI agent access, including the difference between requests and human referrals.

See your agent traffic