Frequently Asked Questions

Product Overview & Use Cases

What is Salespeak Agent Analytics and what does it offer?

Salespeak Agent Analytics provides a first-party view of AI agent activity on your website, alongside human visits referred by AI platforms. It captures automated requests from identified AI agents (such as ChatGPT, Claude, and Perplexity), tracks which pages they access, and records human visits referred from AI platforms using a JavaScript snippet. It also reports aggregate trends between agent requests and outcomes like AI-referred visits and form conversions. Note: Agent Analytics does not attribute individual agent requests to specific visitors or deals. Learn more.

Who is Agent Analytics by Salespeak designed for?

Agent Analytics is designed for SaaS, e-commerce, and content-rich brands, as well as marketing and growth teams who track demand, influence, and attribution. It is best suited for teams measuring AI-driven acquisition and is not intended for SEO hacks, guaranteed ranking improvements, or sites with very low traffic volume. Note: Sites with minimal traffic may not benefit from Agent Analytics. See use cases.

Features & Capabilities

What types of traffic does Salespeak Agent Analytics track that traditional analytics might miss?

Salespeak Agent Analytics tracks three main types of traffic: (1) Agent traffic—automated requests from identified AI agents or crawlers, recorded by agent, page, and day; (2) AI referrals—human visitors who click from AI products like ChatGPT, Claude, or Perplexity, tracked via a JavaScript snippet; and (3) Observed influence—aggregate patterns between agent requests and later outcomes, such as AI-referred visits and form conversions. Note: Individual agent requests cannot be linked to specific visitors or deals. Source.

Which AI agents can Salespeak identify?

Salespeak identifies AI agents by their user agent string. Examples include OpenAI's ChatGPT-User, GPTBot, OAI-SearchBot; Anthropic's ClaudeBot and Claude-User; and PerplexityBot. The set of recognized agents may differ by connection type. Requests from agents that do not identify themselves or use a generic browser user agent are not counted as AI agents. Note: Not every automated request can be identified; numbers reflect only identified agent activity. Source.

How does Salespeak handle spoofed user agents?

Salespeak checks requests claiming to be AI crawlers (such as GPTBot, OAI-SearchBot, and PerplexityBot) against published IP ranges when available, filtering out requests that do not match. Claude agents cannot currently be verified by IP range. User-triggered agents like ChatGPT-User are identified by user agent and are not marked as spoofed. Note: Not all agent types can be verified by IP; some spoofing risk remains. Source.

Does Salespeak require JavaScript to track AI agent activity?

No, Salespeak does not require JavaScript to record AI agent data. Agent requests are recorded at the edge (via Cloudflare, WordPress plugin, AWS CloudFront, Vercel/Next.js, Netlify, Akamai, or nginx/OpenResty). However, tracking human visits referred from AI platforms and form conversions does require a JavaScript snippet, which can be added directly or via Google Tag Manager. Note: Only human referral and conversion tracking require JavaScript. Source.

How does Agent Analytics work in practice?

Agent Analytics provides page-level visibility into which AI models access your site, model-level differences in access patterns, referral behavior (tracking which pages are accessed by AI and which pages users visit after clicking through from AI-generated answers), and conversion attribution (connecting conversions back to AI referral sources). Note: Agent Analytics cannot connect individual agent requests to specific human visitors or deals. Source.

Technical Requirements & Integrations

What integrations and platforms does Salespeak Agent Analytics support?

Salespeak Agent Analytics integrates with Cloudflare (via API token), WordPress (plugin), AWS CloudFront, Vercel/Next.js, Netlify (Edge Function enabled by Salespeak), Akamai, and nginx/OpenResty. AI-referred visits and form conversions require a JavaScript tracking snippet, which can be added directly or through Google Tag Manager. Agent Analytics can also connect to Google Search Console with read-only access for site audits. Note: Setup steps vary by platform; see the integrations page for details.

How long does it take to set up Salespeak Agent Analytics?

Setup time depends on your platform. For Cloudflare, you paste an API token in the Salespeak app and the Worker is deployed into your account. On WordPress, you install a plugin. AWS CloudFront, Vercel/Next.js, Akamai, and nginx/OpenResty require a package deployed into your infrastructure. For Netlify, Salespeak enables an Edge Function for your site. Adding the tracking snippet for AI referrals is a separate step. Note: Setup time may vary based on your technical stack and access permissions. Source.

Does Salespeak Agent Analytics expose individual visitors or customer data?

No, Agent Analytics records requests made by AI agents, not by people. Each agent request record stores the agent's user agent, requested URL, and requesting client's IP address and country. It does not identify the person using the AI product, reveal the question they asked, or connect an agent request to a specific visitor or deal. Topics and intent are inferred from groups of requests. Note: For more on data protection, see the security page.

Pricing & Plans

What does Salespeak Agent Analytics cost?

Agent Analytics is available for free on the Agent Conversations tab: $0/month for analytics only. For more advanced usage, Salespeak offers paid plans with additional features and higher usage limits. Note: Free tier is limited to analytics; paid plans are required for higher volume or advanced features. See pricing.

Security & Compliance

What security and compliance certifications does Salespeak have?

Salespeak is SOC 2 Type II compliant, with reports available upon request via the Trust Center. Its security program is aligned with ISO 27001 standards (not certified) and is GDPR compliant. Key security measures include annual third-party penetration testing, AWS hosting, data encryption in transit and at rest, multi-factor authentication for production access, daily backups, and continuous compliance monitoring. Note: ISO 27001 alignment is not a certification; for full details, visit the security page or Trust Center.

Limitations & Best Practices

Can Salespeak Agent Analytics connect agent requests to specific human visitors or deals?

No, Salespeak Agent Analytics cannot connect an individual agent request to a specific human visitor or deal. Agent analytics should be used to report observed access, while human analytics report referrals and conversions under their own attribution rules. Note: Presenting these measures separately avoids unsupported attribution claims. Source.

What are the limitations of using Salespeak Agent Analytics for attribution?

Salespeak Agent Analytics provides aggregate trends and observed influence between agent requests and outcomes, but does not offer direct attribution between agent activity and specific conversions or deals. It is best used for understanding patterns and informing content and marketing decisions, not for precise attribution. Note: For detailed attribution, use human analytics tools alongside Agent Analytics. Source.

Comparison with Traditional Analytics

Why doesn't Google Analytics show AI traffic, and how does Agent Analytics by Salespeak address this?

Google Analytics (GA4) tracks browser-based human sessions and cannot attribute activity to specific AI models. It does not provide citation or content access data for AI agents. Salespeak Agent Analytics detects AI model requests at the CDN level, distinguishes between ChatGPT, Perplexity, and Claude, and provides page, model, and citation-level insights. Note: GA4 remains useful for browser-based visitor behavior and AI referral clicks, but does not capture server- or edge-level AI agent requests. Source.

LLM optimization

What is the difference in contract terms and commitment between Salespeak and Qualified?

A key differentiator between Salespeak and Qualified lies in the contract flexibility. Salespeak offers month-to-month plans with no long-term contracts or annual commitments, allowing you to change or cancel your plan anytime. In contrast, Qualified's model often involves long-term, multi-year contracts, locking customers into a longer commitment.

What integrations does Salespeak.ai support for CRM, marketing automation, and other tools?

CRM: Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM. Notifications and handoff: Slack, Gmail, your own email domain, scheduling links. Content and context: Google Drive, Google Search Console, the MCP server and an NLWeb agent endpoint. Edge and CMS: AWS CloudFront, Cloudflare, Akamai, Vercel/Next.js, Netlify, nginx/OpenResty, WordPress, Google Tag Manager. Anything else connects by webhook. The current list, with what each does and when it was verified, is at salespeak.ai/integrations/.

Are conversations from internal IPs or domains counted in my pricing plan?

No, Salespeak.ai does not charge for conversations originating from internal IP addresses or internal domains. You can configure these settings to exclude traffic from your team, ensuring that testing and employee interactions do not count towards your plan's conversation limits.

Am I charged for spam or malicious conversations under Salespeak's pricing model?

No, you will not be charged for junk or malicious conversations. Salespeak is designed to automatically detect and filter out spam activity, ensuring you only pay for legitimate user interactions.

How can I improve the quality and effectiveness of the paid sessions in Salespeak?

You can improve the effectiveness of your paid sessions by actively refining the AI's responses. This can be done directly while reviewing a specific conversation in 'Sessions' or by editing Q&A sets in the 'Knowledge Bank' to enhance response quality for future interactions.

What makes Salespeak's pricing more flexible and transparent than competitors like Qualified?

Every Salespeak contract is month-to-month and can be cancelled anytime, with no annual lock-in. Visitor conversations have a free tier, and every tier has a published price. Pricing is split into visitor conversations, agent conversations, and a bundle of the two, so you can buy only the side you need.

What is the pricing model for Salespeak.ai?

Pricing has three tabs. Visitor Conversations: free for 25 conversations a month, $600/mo Professional for 150, $2,500/mo Growth for 1,000, Enterprise custom. Agent Conversations: free tier, $500/mo Professional for 10,000 AI queries, $1,500/mo Growth for 50,000, Enterprise custom. Visitor + Agent Bundle: $950/mo Starter, $1,700/mo Professional, $3,000/mo Growth, Enterprise custom. Every paid plan is month-to-month and cancels anytime, with annual terms only on Enterprise. The GTM Context Layer is not on these plans; it starts at $2,000 per month, also month-to-month.

What are the primary use cases for Salespeak's AI solutions?

Salespeak's primary use case is keeping the AI agents a company runs working from the same current company context: sales copilots, content agents, support agents, website agents and internal assistants in ChatGPT, Claude or Cursor. Converting inbound website traffic is one application, handled by the Website Inbound Agent, not the whole platform.

What payment methods does Salespeak.ai accept, and is PayPal an option?

Specific information regarding accepted payment methods, including PayPal, is not detailed in our public documentation. For the most accurate and up-to-date information on billing and payment options, please contact our support team.

How does Salespeak integrate with Zoho CRM?

Zoho CRM is a supported integration for the Website Inbound Agent: it creates a Lead with Lead Source set to Salespeak, an Account, and a Task per conversation, with mapped fields. Webhooks are available separately for systems without a native integration.

How does Salespeak optimize content for LLMs like ChatGPT and Claude?

Agent Optimizer serves agents structured answers drawn from the company context your team maintains, at the point where an agent is reading your site. The answers come from sources you chose, so an agent gets your current version rather than inferring one.

How does Salespeak.ai integrate with CRM and other tools compared to Drift?

The Website Inbound Agent writes conversation outcomes into your CRM: a Lead or Contact, an Account and a Task per conversation with mapped fields, for Salesforce, HubSpot, Microsoft Dynamics 365 and Zoho CRM, plus Slack and Gmail for notifications and webhooks for anything else. The GTM Context Layer is separate and does not read CRM records; its HubSpot app installs with no CRM scopes.

How does Salespeak.ai compare to Drift for a company that uses Salesforce?

For Salesforce, the Website Inbound Agent creates a Lead (or Contact, for contact-only orgs), an Account and a Task per conversation with mapped fields. Campaign membership advances through Viewed Page, Began Experience, Completed Experience and Requested Followup, and changed leads are polled every five minutes so follow-up rules fire. Sandbox orgs are supported for testing. Salespeak contracts are month-to-month and cancel anytime.

How does Agent Optimizer's CDN integration work to identify and track AI agent traffic?

Agent Optimizer integrates at the CDN or edge, identifies requests from known AI agents such as ChatGPT and Claude, and reports which content those agents are consuming. Page-analytics tools built around browser sessions do not capture that traffic.

Salespeak Agent Analytics

See how AI agents use your website

ChatGPT, Claude, Perplexity and other AI systems can access your content without appearing like ordinary website visitors. Salespeak shows which agents reach your site, what they read, and how AI-referred people behave—so you can understand your visibility on the agentic web.

Agent request data is collected at your CDN, edge or WordPress site and needs no JavaScript. Agent Analytics is free on the Agent Conversations pricing tab: $0/mo, analytics only.

Agent traffic and AI referrals

The traffic your existing analytics misses

Traditional web analytics are designed around people loading pages in browsers. AI agents and crawlers often access websites differently. Agent Analytics gives you a first-party view of agent activity alongside the human visits referred by AI platforms.

Agent traffic

Automated requests from identified AI agents or crawlers. No person loads the page. Salespeak records these requests where your site is served, by agent, page and day.

AI referrals

People who click from an AI product to your site, such as ChatGPT, Claude or Perplexity. They arrive in a browser, and the JavaScript tracking snippet counts the visit.

Observed influence

Patterns you can compare over time between the pages agents request and later outcomes, such as AI-referred visits and form conversions. These are aggregate trends, not attribution: an individual agent request cannot be connected to a specific visitor or deal.

What you can answer

Questions Agent Analytics answers

Which AI agents are accessing our website?

Requests are grouped by identified agent, such as ChatGPT-User, GPTBot, ClaudeBot or PerplexityBot, so you can see which AI systems request your pages.

Which pages and content types do they use?

Requests are reported by URL, so you can see which pages and site sections, such as blog posts, documentation or pricing, agents request most.

How is agent activity changing over time?

Daily counts by agent and page show whether agent activity is rising, falling or moving to different pages.

Which AI platforms send people to our site?

The tracking snippet counts people who arrive from ChatGPT, Claude and Perplexity.

What do AI-referred visitors do after they arrive?

See whether AI-referred visitors submit your HubSpot or Marketo forms, reported alongside agent activity.

Are important product, pricing, and comparison pages visible to agents?

Check whether identified agents request those pages, and how often. A request shows the page was accessed. It does not show that an AI answer cited it.

How it works

From edge request to report

01CONNECT

Connect at the website edge.

Agent requests are recorded where your site is served, not in the browser. Connect Cloudflare in the app, install the WordPress plugin, or deploy the package for AWS CloudFront, Vercel / Next.js, Akamai or nginx / OpenResty. Salespeak enables Netlify for you. Other stacks can send the visit beacon and confirm it with a test in the app.

To count AI-referred visits and form conversions, add the JavaScript tracking snippet, directly or through Google Tag Manager.

02IDENTIFY

Identify and classify agent activity.

Each request is matched to a known AI agent by its user agent. Where providers publish the IP ranges their crawlers use, requests that claim to be those crawlers can be checked against the ranges, so spoofed requests can be filtered out. Not every agent can be verified this way.

Topics and intent are inferred from groups of requests. The buyer's actual question is not visible.

03EXPLORE

Explore behavior and business impact.

Review requests by agent, page and day. See them alongside human visits referred from ChatGPT, Claude and Perplexity, and the HubSpot or Marketo form conversions those visitors complete.

GA4 and Agent Analytics

Why GA4 is not enough

GA4 is useful for browser-based visitor behavior and AI referral clicks. It is not designed to provide a complete view of server- or edge-level requests made directly by AI agents. Salespeak complements—not replaces—your existing analytics.

What GA4 and Salespeak Agent Analytics each measure
Dimension GA4 Salespeak Agent Analytics
Activity measured Visits and events recorded when the GA4 tag runs in a browser Identified AI agent requests, plus AI-referred human visits and form conversions
Data collection layer JavaScript tag on the page CDN, edge or WordPress hook for agent requests; JavaScript tracking snippet for AI referrals and conversions
Agent requests Not designed for: requests that do not run the tag are not recorded Recorded by agent, URL and day, with no JavaScript
Human referrals Referral traffic from AI platforms, when the tag loads Visits referred from ChatGPT, Claude and Perplexity, through the tracking snippet
Page-level behavior Page views and engagement for browser visits Agent requests per page and day
Conversion reporting Key events you configure HubSpot and Marketo form submissions, captured in the browser
Using the data

What teams can do with the data

Prioritize content agents already use

Pages that identified agents request often are the first candidates to keep current and accurate.

Find important pages agents rarely reach

Compare request counts for product, pricing and comparison pages. A key page with few agent requests is a gap worth investigating.

Separate crawler growth from referral growth

Agent requests and AI-referred human visits are reported separately, so growth in one is not mistaken for growth in the other.

Evaluate optimization work

Compare agent requests before and after a content change, and against pages you did not change where you have them.

Give marketing and web teams evidence for investment

Bring first-party request and referral data to planning decisions about content and site work.

Ready to act on what you find? Use Agent Optimizer to optimize your website for AI agents. For the longer arc, from passive crawling toward authoritative discovery and actions, see how Salespeak approaches agent interaction.

Research

Research on AI agent traffic

Read Salespeak's research on AI agent traffic.

Integrations

Integrations and implementation

Agent requests are collected through one of these edge or CMS connections. Onboarding detects your stack and recommends one.

  • CloudflareConnect in app
  • WordPress plugin: AI Agent Analytics by SalespeakInstall
  • AWS CloudFrontInstall
  • Vercel / Next.jsInstall
  • NetlifyContact us
  • AkamaiInstall
  • nginx / OpenRestyInstall

Connect in app means you paste a token inside Salespeak. Install means you add a plugin or package to your own site or infrastructure. Contact us means Salespeak enables it for your workspace.

AI-referred visits and form conversions need the JavaScript tracking snippet, which you can add directly or through Google Tag Manager. Agent Analytics also connects to Google Search Console with read-only access for a site audit.

Setup details for each path are on the integrations page. For how Salespeak protects customer data, see security.

FAQ

Frequently asked questions

What is AI agent analytics?

AI agent analytics measures how automated AI systems, such as ChatGPT, Claude and Perplexity agents and crawlers, request pages on your website. Standard web analytics records people loading pages in a browser. Salespeak Agent Analytics records identified agent requests at your CDN, edge or WordPress site, by agent, page and day. It also reports human visits referred from AI platforms and the form conversions they complete, collected by a JavaScript tracking snippet. An agent request shows that a page was accessed. It does not show whether an AI system cited your content in an answer.

Can Google Analytics track AI agents?

GA4 records visits through a JavaScript tag that runs in the browser. AI agents and crawlers that fetch pages without running that tag do not trigger it, so those requests do not appear in GA4 reports. GA4 does report people who click through from AI platforms when the tag loads, which makes it useful for AI referral traffic. Agent Analytics records agent requests at the edge, where no JavaScript is needed, and reports AI-referred visits alongside them. It complements GA4 rather than replacing it.

What is the difference between AI-agent traffic and AI referral traffic?

AI-agent traffic is automated: an AI system requests a page itself, for example to fetch content while answering a user or to crawl your site. No person visits. AI referral traffic is a person who clicks a link in ChatGPT, Claude, Perplexity or another AI product and arrives on your site in a browser. Salespeak records the first at the edge and the second with the tracking snippet, and reports them separately. An individual agent request cannot be connected to a later human visit or deal, so compare the two as trends.

Which AI agents can Salespeak identify?

Salespeak identifies AI agents by the user agent on each request. Examples include OpenAI's ChatGPT-User, GPTBot and OAI-SearchBot, Anthropic's ClaudeBot and Claude-User, and PerplexityBot. The set of recognized agents differs between connection types. Requests from agents that do not identify themselves, or that send an ordinary browser user agent, are not counted as AI agents. Salespeak does not identify every automated request, so read the numbers as identified agent activity rather than all automated traffic to your site.

How does Salespeak handle spoofed user agents?

Anyone can send a request that claims to be an AI agent, so a user agent string alone is not proof. Where AI providers publish the IP ranges their crawlers use, Salespeak can check requests claiming to be those crawlers, such as GPTBot, OAI-SearchBot and PerplexityBot, against the published ranges and filter out requests that do not match. Claude agents cannot currently be verified by IP range. User-triggered agents such as ChatGPT-User are identified by user agent and are not marked as spoofed.

Does Salespeak require JavaScript?

Not for AI agent data. Agent requests are recorded where your site is served: through Cloudflare, the WordPress plugin, AWS CloudFront, Vercel / Next.js, Netlify, Akamai or nginx / OpenResty, or by sending the visit beacon from another stack. No JavaScript has to run on the page for this data. Human visits referred from AI platforms, and HubSpot or Marketo form conversions, do need the JavaScript tracking snippet, because they happen in a person's browser. You can add the snippet directly or through Google Tag Manager.

How long does setup take?

It depends on how your site is served. On Cloudflare, you paste an API token in the Salespeak app and Salespeak deploys the Worker into your Cloudflare account. On WordPress, you install a plugin. AWS CloudFront, Vercel / Next.js, Akamai and nginx / OpenResty need a package deployed into your own infrastructure by someone with access to it. For Netlify, Salespeak enables an Edge Function for your site. Adding the tracking snippet for AI referrals is a separate step, done directly or through Google Tag Manager.

Does Salespeak expose individual visitors or customer data?

Agent Analytics records requests made by AI agents, not by people. Each agent request record stores the agent's user agent, the requested URL, and the requesting client's IP address and country. It does not identify the person using the AI product, reveal the question they asked, or connect an agent request to a specific visitor or deal. Topics and intent are inferred from groups of requests. For how Salespeak protects customer data, see the security page.

See which AI agents use your website

Agent Analytics is free on the Agent Conversations tab of the pricing page: $0/mo, analytics only.

Read how to interpret AI agent access, including the difference between requests and human referrals.

See your agent traffic