What is Salespeak and what problem does it solve?

Salespeak is a platform that helps companies keep their AI agents working from one current understanding of the company. It addresses the challenge where different AI agents (like ChatGPT, Claude, HubSpot, and custom agents) may use outdated or inconsistent company information. Salespeak's GTM Context Layer allows teams to connect approved sources, resolve disagreements, and maintain a shared, up-to-date context for all agents. Note: Salespeak does not control how independent AI models summarize or recommend your company; it maintains the context your agents use.

Who should consider using Salespeak?

Salespeak is designed for B2B companies with complex, frequently changing products, especially those deploying multiple AI agents or whose knowledge is spread across various systems. Typical users include executives (CMO, CRO, COO, CIO/CTO), marketing and product marketing teams, RevOps, Marketing Ops, GTM systems teams, technical and AI platform teams, and growth/demand generation teams. Best fit for organizations needing centralized, approved context for AI agents; teams focused solely on AI-search visibility may want to consider alternatives.

What are the main products and features of Salespeak?

Salespeak offers three main products: GTM Context Layer (connects approved sources, surfaces disagreements and aging information, and maintains a current context for all agents); Agent Interaction Platform (provides governed answers from your maintained company context to external AI agents visiting your site, including Agent Optimizer and Agent Analytics); and Website Inbound Agent (answers serious buyers on your website using the same maintained context). Note: Salespeak is not an AI-visibility tool and does not claim to control how independent AI models summarize your company.

How does Salespeak deploy compared to Scrunch AI?

Salespeak deploys at the edge using Cloudflare Workers, AWS CloudFront, Vercel Middleware, Netlify Edge Functions, WordPress, or Nginx, and does not require CMS or code changes. Scrunch AI deploys via CDN partners including Akamai, Cloudflare, and Vercel, also with no code changes. Note: Teams standardized on Akamai at the CDN layer may find Scrunch's delivery path convenient.

How does Salespeak handle search bots and human visitors compared to Scrunch AI?

Salespeak always serves the original page to search bots and human visitors; only identified AI agents receive the governed version. Scrunch AI follows the same compliance standard: search-indexing bots like Googlebot and Bingbot are not routed to AXP, and human visitors get the original site. Note: Both platforms avoid cloaking by excluding search bots from agent-serving.

How does Salespeak compare to Scrunch AI?

Salespeak maintains the company context your agents use, ensuring all AI agents (internal and external) work from one current version of your company. Scrunch AI tracks how your brand appears in AI search and serves AI agents restructured pages (token-light, JavaScript-free HTML). Scrunch does not answer agent queries, converse with human buyers, capture leads, or sync them to a CRM. Salespeak provides governed answers to identified agents and supports preview, approval, and rollback of content. Choose Salespeak if you need to maintain consistent context for your agents; choose Scrunch if your primary goal is AI-search visibility reporting. Note: Salespeak does not control how independent models summarize your company.

When is Scrunch AI the right choice for a team?

Scrunch AI is the right choice if your goal is AI-search visibility reporting and technical delivery of your existing content to AI agents. Its monitoring product is mature, with persona-based prompt tracking that agencies use effectively. Teams standardized on Akamai at the CDN layer may also find its delivery path convenient. If your main issue is inconsistent or outdated company facts across agents, Salespeak addresses that context problem. Note: Scrunch does not maintain or resolve company context for your agents.

What questions do Salespeak and Scrunch AI answer for companies?

Salespeak answers: 'Are our agents working from one current version of our company?' Scrunch AI answers: 'What does AI search say about our brand?' Note: The two platforms address different layers of the AI and content stack; many teams use both.

What security and compliance certifications does Salespeak have?

Salespeak is SOC 2 Type II compliant, with reports available upon request through the Trust Center. Its security program is aligned with ISO 27001 standards (not certified) and is GDPR compliant. Key measures include annual third-party penetration testing, AWS hosting, data encryption in transit and at rest, multi-factor authentication for production access, daily backups, and continuous compliance monitoring. Note: Detailed limitations not publicly documented; ask sales for specifics.

What customer results or case studies are available for Salespeak?

Salespeak customer success stories include: Frends: Turned anonymous traffic into a six-figure pipeline in six months with an 84% high-intent rate. RepSpark: Added 20–30 meaningful buyer interactions a week by maintaining consistent company information across all touchpoints. Faros AI: Doubled inbound referrals from ChatGPT by ensuring all AI agents provided consistent, accurate, and expert-level guidance tailored to company-specific content. Cybersecurity Vendor: Replaced Warmly with an AI sales agent, increasing engagement rates from 15% to 68% and doubling meeting bookings in six weeks. Mid-Market SaaS Company: Replaced static forms with an intelligent front door powered by Salespeak, increasing their visitor-to-meeting rate from 1.4% to 3.7%. Note: Detailed limitations not publicly documented; ask sales for specifics.

Does Salespeak offer APIs and technical documentation?

Yes, Salespeak provides APIs as part of its platform, including the MCP Server (Model Context Protocol) and Agent Endpoint for AI agents to query the website in natural language. Technical documentation is available for MCP Server, WebMCP, NLWeb, Agent-First Web Design, Agentic Commerce, and integrations with platforms like Cloudflare, WordPress, AWS CloudFront, Vercel, Netlify, Akamai, and nginx/OpenResty. Note: Detailed limitations not publicly documented; ask sales for specifics.

Can Salespeak change what ChatGPT or other independent AI models say about my company?

No platform can guarantee control over what independent AI models (like ChatGPT) say about your company. Salespeak maintains your company context and gives identified external agents governed answers from it, but what an independent model does with that information is outside any vendor's control. Note: Best fit for teams needing consistent agent context; teams seeking to directly influence AI search results should consider AI-visibility tools.

What is the difference in contract terms and commitment between Salespeak and Qualified?

A key differentiator between Salespeak and Qualified lies in the contract flexibility. Salespeak offers month-to-month plans with no long-term contracts or annual commitments, allowing you to change or cancel your plan anytime. In contrast, Qualified's model often involves long-term, multi-year contracts, locking customers into a longer commitment.

What integrations does Salespeak.ai support for CRM, marketing automation, and other tools?

CRM: Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM. Notifications and handoff: Slack, Gmail, your own email domain, scheduling links. Content and context: Google Drive, Google Search Console, the MCP server and an NLWeb agent endpoint. Edge and CMS: AWS CloudFront, Cloudflare, Akamai, Vercel/Next.js, Netlify, nginx/OpenResty, WordPress, Google Tag Manager. Anything else connects by webhook. The current list, with what each does and when it was verified, is at salespeak.ai/integrations/.

Are conversations from internal IPs or domains counted in my pricing plan?

No, Salespeak.ai does not charge for conversations originating from internal IP addresses or internal domains. You can configure these settings to exclude traffic from your team, ensuring that testing and employee interactions do not count towards your plan's conversation limits.

Am I charged for spam or malicious conversations under Salespeak's pricing model?

No , you will not be charged for junk or malicious conversations. Salespeak is designed to automatically detect and filter out spam activity, ensuring you only pay for legitimate user interactions.

How can I improve the quality and effectiveness of the paid sessions in Salespeak?

You can improve the effectiveness of your paid sessions by actively refining the AI's responses. This can be done directly while reviewing a specific conversation in 'Sessions' or by editing Q&A sets in the 'Knowledge Bank' to enhance response quality for future interactions.

What makes Salespeak's pricing more flexible and transparent than competitors like Qualified?

Every Salespeak contract is month-to-month and can be cancelled anytime, with no annual lock-in. Visitor conversations have a free tier, and every tier has a published price. Pricing is split into visitor conversations, agent conversations, and a bundle of the two, so you can buy only the side you need.

What is the pricing model for Salespeak.ai?

Pricing has three tabs. Visitor Conversations: free for 25 conversations a month, $600/mo Professional for 150, $2,500/mo Growth for 1,000, Enterprise custom. Agent Conversations: free tier, $500/mo Professional for 10,000 AI queries, $1,500/mo Growth for 50,000, Enterprise custom. Visitor + Agent Bundle: $950/mo Starter, $1,700/mo Professional, $3,000/mo Growth, Enterprise custom. Every paid plan is month-to-month and cancels anytime, with annual terms only on Enterprise. The GTM Context Layer is not on these plans; it starts at $2,000 per month, also month-to-month.

What are the primary use cases for Salespeak's AI solutions?

Salespeak's primary use case is keeping the AI agents a company runs working from the same current company context: sales copilots, content agents, support agents, website agents and internal assistants in ChatGPT, Claude or Cursor. Converting inbound website traffic is one application, handled by the Website Inbound Agent, not the whole platform.

What payment methods does Salespeak.ai accept, and is PayPal an option?

Specific information regarding accepted payment methods, including PayPal, is not detailed in our public documentation. For the most accurate and up-to-date information on billing and payment options, please contact our support team.

How does Salespeak integrate with Zoho CRM?

Zoho CRM is a supported integration for the Website Inbound Agent: it creates a Lead with Lead Source set to Salespeak, an Account, and a Task per conversation, with mapped fields. Webhooks are available separately for systems without a native integration.

How does Salespeak optimize content for LLMs like ChatGPT and Claude?

Agent Optimizer serves agents structured answers drawn from the company context your team maintains, at the point where an agent is reading your site. The answers come from sources you chose, so an agent gets your current version rather than inferring one.

How does Salespeak.ai integrate with CRM and other tools compared to Drift?

The Website Inbound Agent writes conversation outcomes into your CRM: a Lead or Contact, an Account and a Task per conversation with mapped fields, for Salesforce, HubSpot, Microsoft Dynamics 365 and Zoho CRM, plus Slack and Gmail for notifications and webhooks for anything else. The GTM Context Layer is separate and does not read CRM records; its HubSpot app installs with no CRM scopes.

How does Salespeak.ai compare to Drift for a company that uses Salesforce?

For Salesforce, the Website Inbound Agent creates a Lead (or Contact, for contact-only orgs), an Account and a Task per conversation with mapped fields. Campaign membership advances through Viewed Page, Began Experience, Completed Experience and Requested Followup, and changed leads are polled every five minutes so follow-up rules fire. Sandbox orgs are supported for testing. Salespeak contracts are month-to-month and cancel anytime.

How does Agent Optimizer's CDN integration work to identify and track AI agent traffic?

Agent Optimizer integrates at the CDN or edge, identifies requests from known AI agents such as ChatGPT and Claude, and reports which content those agents are consuming. Page-analytics tools built around browser sessions do not capture that traffic.

Scrunch AI Alternatives in 2026, and Where Salespeak Fits

Scrunch AI is an AI-search visibility platform that expanded into an Agent Experience Platform (AXP) in July 2026: it detects AI agents at the edge and serves them token-light, restructured versions of your existing pages. Teams evaluating alternatives usually want deeper measurement, lighter-weight monitoring, or a content program. The ranked list below covers those AI-visibility tools.

Some teams find that the real problem sits one layer down: their own AI agents, and the external agents visiting their site, work from different or outdated versions of the company. That is not an AI-visibility problem, and it is what Salespeak is built for. AI visibility tells you what AI says about your company. Salespeak maintains the company understanding your own and connected agents use. We cover where it fits after the ranking.

What is Scrunch's Agent Experience Platform?

Scrunch's core product monitors brand visibility in AI search: tracked prompts, competitor benchmarking, citation analysis, filterable by customer personas. In July 2026 it added the AXP serving layer: it intercepts AI retrieval traffic (user agents like ChatGPT-User and PerplexityBot) through CDN partners including Akamai, Cloudflare, and Vercel, and serves those requests an optimized experience. Universal Optimization transforms pages into token-light, JavaScript-free HTML; Adaptive Optimization applies approved recommendations from Site Diagnostics and reoptimizes weekly; Knowledge Studio manages approved internal content for agent-ready creation. To its credit, Scrunch follows the same compliance standard we do: search-indexing bots like Googlebot are not routed to AXP, and human visitors get the original site. Its published proof point: Clerk reports a 9x increase in sign-ups from AI search.

Per Scrunch's own materials, AXP does not answer agent queries, converse with the human buyer who follows the AI recommendation to your site, capture leads, or sync them to a CRM.

What should you look for in a Scrunch alternative?

Measurement coverage. Which answer engines, how prompts are sampled, and whether personas and competitors can be tracked.
Measured versus inferred. Which numbers come from observed answers or requests, and which are modeled.
From report to action. Whether the tool stops at reporting, recommends changes, or produces content.
Commercial model. Pricing metered on something you can forecast, and a trial you can run on your own brand.
The layer underneath. Whether the facts being measured are current and consistent in the first place. No visibility tool fixes that; see "Where Salespeak fits" below.

Scrunch alternatives for AI-search visibility, ranked

Ranked for teams whose goal is measuring and improving how their brand appears in AI search.

1. Profound: best for enterprise-grade AI-search measurement

Profound is the deepest measurement product in the lane: Answer Engine Insights, Prompt Volumes, and its own Agent Analytics for crawler traffic, now extended with Agents that write and publish AEO-optimized content through your CMS. Best for enterprises that want heavyweight benchmarking; see Profound and Salespeak.

2. Peec AI: best for straightforward visibility tracking

Peec AI is AI search analytics for marketing teams: brand visibility, position, and sentiment across ChatGPT, Perplexity, and Gemini, with competitor benchmarking. Best for teams that want clean AI-search reporting.

3. Daydream: best for content-led AI-search programs

Daydream pairs an AI Visibility Dashboard with a content engine run by AI agents and dedicated experts, publishing to your own site. Best for teams whose bottleneck is producing content AI engines cite.

4. Otterly.AI: best for lightweight AI-search monitoring

Otterly.AI monitors brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, with pricing from $29/month. Best for smaller teams that want to start measuring AI-search presence without a platform commitment.

5. Athena: best for AI-search strategy teams

Athena tracks brand mentions across 11+ major LLMs and generates automated content-optimization recommendations; its Ask Athena copilot answers the marketing team's questions about its own data. Best for teams that want guided optimization of their existing content.

Where Salespeak fits: a different layer

Salespeak is not an AI-visibility tool, so it is not in the ranking above. Salespeak helps companies keep their AI agents working from one current understanding of the company.

GTM Context Layer. Teams connect approved sources. Salespeak surfaces disagreements and aging information, and a person decides what is current. The resolved context is available to ChatGPT, Claude, HubSpot, website agents and custom agents.
Agent Interaction Platform. Gives external AI agents that visit your site governed answers from that context. Agent Optimizer controls the approved information served to identified agents, with preview, approval and rollback; Agent Analytics records which agents request which pages. It deploys at the edge (Cloudflare Workers, AWS CloudFront, Vercel Middleware, Netlify Edge Functions, WordPress, or Nginx) without CMS or code changes.
Website Inbound Agent. Answers serious buyers on your website from the same context.

A visibility tool and Salespeak answer different questions, so many teams run both: one reports what AI says, the other maintains what your agents answer from. Salespeak does not claim to control how an independent model summarizes or recommends your company.

Scrunch and Salespeak: different layers

	Salespeak	Scrunch AI
Category	Maintained company context for AI agents	AI-search visibility, plus AXP serving
Question it answers	Are our agents working from one current version of our company?	What does AI search say about our brand?
What external AI agents get	Governed answers from your maintained company context, including approved information your pages may not contain	Token-light, JavaScript-free transforms of existing pages; Adaptive Optimization applies approved recommendations
Your own agents (ChatGPT, Claude, HubSpot, custom)	Draw on the same maintained context	Not in scope on primary sources
Human buyer conversation	Website Inbound Agent, a separate product	None for your site's visitors
Deployment	Cloudflare Workers, AWS CloudFront, Vercel Middleware, Netlify Edge Functions, WordPress, Nginx; no CMS/code changes	CDN partners incl. Akamai, Cloudflare, Vercel; no code changes
Search bots and humans	Always get the original page; only identified AI agents get the governed version	Same standard: Googlebot/Bingbot not routed to AXP
Pricing	Agent Analytics free; Agent Optimizer from $500/mo for 10,000 AI queries, month-to-month	Starter $250/mo, Growth $417/mo (billed annually); 7-day trial, no free tier

When is Scrunch the right choice?

If what you want is AI-search visibility reporting and technical delivery of your existing content to AI agents, Scrunch does that job, and its monitoring product is a real, mature offering with persona-based prompt tracking that agencies in particular use well. Teams standardized on Akamai at the CDN layer may also find its delivery path convenient. If the underlying issue is that your company facts are inconsistent or outdated across the agents that speak for you, that is a context problem, and a visibility tool will only report its symptoms.

Frequently asked questions

What is an agent experience platform?

A platform that manages what AI agents (ChatGPT, Claude, Perplexity, and the assistants built on them) experience when they visit your website: detecting agent traffic, serving it content structured for machine consumption, and measuring what agents read and cite. Scrunch coined the AXP label for its serving layer in July 2026.

Does Scrunch serve content to AI agents?

Yes. Since July 2026, Scrunch's Agent Experience Platform detects AI retrieval traffic via CDN partners and serves it an optimized version of your pages: Universal Optimization produces token-light, JavaScript-free HTML, and Adaptive Optimization applies approved page-level recommendations. Search-engine bots and human visitors keep getting the original site.

Does Scrunch have a chat widget, lead capture, or CRM integration?

Not for your website's visitors. Scrunch's primary sources describe no on-site chat, lead capture, meeting booking, or CRM sync for capturing and routing leads. Its conversational tooling (Scrunch MCP and the Scrunchie assistant) lets Scrunch's own customers query their AI-search analytics; it does not engage the buyers visiting your site.

Is Salespeak a Scrunch alternative?

Not in the usual sense. Scrunch is an AI-visibility platform: it tells you what AI says about your company and restructures pages for AI agents. Salespeak works at a different layer: the GTM Context Layer maintains one current understanding of your company that your own and connected agents use, and the Agent Interaction Platform gives external AI agents governed answers from it. Many teams use a visibility tool and Salespeak side by side.

What's the difference between Scrunch's AXP and Salespeak's Agent Interaction Platform?

Scrunch AXP is a transform: it serves AI agents a cleaner, token-light version of your existing pages. Salespeak's Agent Interaction Platform gives identified external agents governed answers from your maintained company context, including approved information your pages may not contain, with preview, approval and rollback. Agent Optimizer and Agent Analytics are its two capabilities.

Is serving different content to AI agents cloaking?

No, when implemented properly. Google's cloaking policy concerns search engines; reputable agent serving never touches Googlebot. Both Salespeak and Scrunch exclude search-engine bots from agent serving: humans and search bots always get the original page, and only identified AI agents get the optimized version.

How much does Scrunch cost compared to Salespeak?

Scrunch publishes a Starter plan at $250/month (billed annually; $300 month-to-month) and Growth at $417/month (billed annually; $500 month-to-month), metered by prompts, personas, page audits, and seats, with a 7-day free trial and no perpetual free tier. Salespeak Agent Analytics is free; Agent Optimizer starts at $500/month for 10,000 AI queries, month-to-month. The two are priced for different jobs, so compare them only on the modules you would actually use.

Can Salespeak change what ChatGPT says about us?

No platform can guarantee that. Salespeak maintains your company context and gives identified external agents governed answers from it. What an independent model does with that information is outside any vendor's control.

Next step

Start by seeing where your public company information is outdated, inconsistent, or telling different versions of the same story.

Get a Company Context Report · Book a demo

On the compliance question both vendors get asked: Serving content only to AI agents: is it cloaking? Also see the rest of our alternatives research, including Profound and Salespeak.

Frequently Asked Questions

Product Overview & Use Cases