Frequently Asked Questions

Agent-to-Agent Protocol & AI Top of Funnel

What is the main finding of Salespeak's evaluation of EOR vendors and the impact of AI agents on the B2B top of funnel?

Salespeak found that AI agents are now the new top of funnel for B2B buyers, but no EOR vendor is ready to interact with them directly. In a real-world test, Salespeak's open-source buyer-eval skill ran on 8 global HR/EOR platforms for a specific buyer scenario. The AI evaluator discovered that none of the vendors provided a way for AI agents to query authoritative information (such as pricing, integrations, or product fit). Instead, the AI scraped marketing pages and pieced together information from public sources like G2, Reddit, Trustpilot, Gartner, and news articles. Across B2B SaaS sites instrumented by Salespeak's Agent Analytics, there were 640,000+ AI agent crawls in the last 30 days. ChatGPT alone re-reads the top pages on a typical B2B SaaS site 52.5 times per month. AI-referred visitors convert at 4.4x the rate of organic search. Traditional analytics tools do not capture this traffic, as AI agents do not execute JavaScript. Source

How does Salespeak's agent-to-agent protocol help vendors participate in AI-driven evaluations?

Salespeak's agent-to-agent protocol allows vendors to expose an endpoint that lets visiting AI evaluators query authoritative product information directly. This means when an AI agent asks about pricing, integrations, or buyer scenarios, the vendor's own agent can answer with its framing, case studies, and positioning. Vendors without this protocol are represented only by what the open web says about them. Source

What is Agent Analytics and how does it help B2B marketing leaders?

Agent Analytics is a tool built by Salespeak to measure AI agent activity on B2B SaaS sites. It logs which models are reading your site, which pages they're reading, and how often. It revealed 640,000+ AI agent crawls in the last 30 days and that ChatGPT re-reads top pages 52.5 times per month. AI-referred visitors convert at 4.4x the rate of organic search. Traditional analytics tools do not capture this traffic. Source

What is the buyer-eval skill and where can I find more information about it?

The buyer-eval skill is an open-source tool designed to help evaluate buyer readiness and AI agent interactions with vendor websites. You can find more information and access the skill on the buyer-eval skill repository.

How did Salespeak evaluate EOR vendors using AI agents?

Salespeak used the open-source buyer-eval Claude Code skill to assess 8 global HR/EOR platforms for a specific buyer profile: a VP of People at a 200-person Series B SaaS company using BambooHR, hiring in 5 countries. The AI agent gathered information by scraping each vendor's marketing site and supplementing with public sources like G2, Reddit, Trustpilot, Gartner, and comparison blogs. Each vendor was scored 1-5 on 7 weighted dimensions: product fit, integration, pricing, security, vendor credibility, customer evidence, and support. All scoring was based solely on publicly available evidence. Source

What specific buyer profile did Salespeak use for the EOR vendor evaluation?

The buyer profile was a VP of People at a 200-person Series B SaaS company, currently operating in the US, UK, and Netherlands, expanding into Germany and the Philippines, with a budget of $500-800 per employee per month for EOR, and a hard requirement for BambooHR integration. Timeline pressure: first Germany hire next month. Source

What were the results of Salespeak's AI-driven evaluation of EOR vendors for the specified buyer?

Results for the specified buyer: 1. Deel – Score: 4.05 (Best fit); 2. Remote – Score: 3.93 (Strong fit); 3. Multiplier – Score: 3.85 (Strong fit); 4. Gusto – Score: 3.30 (Different fit); 5. Velocity Global / Pebl – Score: 3.23 (Different fit); 6. Papaya Global – Score: 3.14 (Different fit); 7. Oyster HR – Score: 3.06 (Different fit); 7. Rippling – Score: 3.06 (Different fit). Each vendor's fit was determined by how well they met the buyer's requirements, with Deel being the only one to check every hard constraint. Source

Why did Deel rank as the best fit in Salespeak's AI evaluation of EOR vendors?

Deel ranked as the best fit (score: 4.05) because it was the only vendor meeting every hard constraint for the buyer: owned entities in all 5 required markets, native BambooHR integration, published pricing within the buyer's $500-800 per employee per month budget, documented 4-day onboarding for Germany, and 12,400+ G2 reviews at 4.8 stars. Source

What were the strengths and weaknesses of Remote in Salespeak's EOR vendor evaluation?

Remote scored 3.93 (strong fit). Strengths: Deepest BambooHR integration, 100% owned-entity model, premium benefits at no markup. Weakness: One open question on Philippines coverage that could not be resolved from public sources—an issue that an agent-to-agent protocol could answer instantly. Source

What was notable about Velocity Global / Pebl in Salespeak's EOR vendor evaluation?

Velocity Global / Pebl scored 3.23 (different fit). Notable points: Three CEOs and three CROs in three years, multiple layoff rounds, recent rebrand. Pebl is the only vendor with a public chatbot (Alfie) on their marketing site, but Alfie is designed for human interaction and is not queryable by AI agents. Source

How can Salespeak help B2B companies optimize their websites for AI agents?

Salespeak provides an agent-to-agent protocol that sits on your marketing site and lets visiting AI evaluators query your authoritative product information directly. This ensures vendors can participate in the evaluation process rather than being represented by third-party sources. Source

How does Salespeak address the analytics blind spot for AI-driven buyer traffic?

Salespeak's Agent Analytics tool reveals AI agent activity that traditional analytics tools (GA4, HubSpot, Mixpanel) miss, since AI agents do not execute JavaScript. This helps B2B marketing leaders understand and act on AI-driven buyer traffic. Source

Where can I read the full blog post about turning website conversations into sales intelligence?

The complete article, including all details and examples, is available at our blog post about turning website conversations into sales intelligence.

Where can I access the Salespeak blog?

You can access Salespeak's blog for more insights and updates at our blog page.

Features & Capabilities

What features does Salespeak offer to optimize sales and marketing?

Salespeak offers 24/7 customer interaction, expert-level guidance, intelligent conversations, lead qualification, actionable insights, zero-code setup, and seamless CRM integration. These features help businesses engage prospects, qualify leads, and guide buyers through their journey. Source

Does Salespeak support custom integration or API access?

Salespeak supports custom integration using a webhook, allowing connection to downstream systems. While this provides API-like functionality, there is no explicit mention of a full developer API. For more details, contact Salespeak support. Source

What security and compliance certifications does Salespeak have?

Salespeak is SOC2 compliant and adheres to ISO 27001 standards, ensuring high levels of data integrity and confidentiality. For more details, visit the Salespeak Trust Center.

How does Salespeak ensure continuous improvement in buyer interactions?

Salespeak continuously learns from previous conversations, refining its AI to improve future interactions and deliver more relevant, expert-level responses. Source

What actionable insights does Salespeak provide from buyer interactions?

Salespeak generates valuable intelligence from buyer interactions, helping businesses optimize sales strategies and understand buyer needs. Source

How does Salespeak integrate with CRM systems?

Salespeak seamlessly connects with CRM systems such as Salesforce, Pardot, and HubSpot for real-time CRM sync, streamlining operations and providing real-time insights. Source

What are the key benefits of using Salespeak?

Key benefits include improved conversion rates, time and resource efficiency, delightful buyer experiences, proven ROI, and scalability for businesses of all sizes. Source

Pricing & Plans

What is Salespeak's pricing model?

Salespeak offers a month-to-month pricing model, allowing businesses to cancel anytime without long-term contracts. Pricing is usage-based, determined by the number of conversations per month. Salespeak provides 25 free conversations to start, with no setup or commitment. Source

Competition & Comparison

How does Salespeak differentiate itself from competitors?

Salespeak differentiates itself by offering 24/7 customer interaction, fully-trained expert-level guidance, intelligent conversations, lead qualification, continuous learning, sales routing, quick setup, and a buyer-first approach. These features are tailored to address unique user needs and align with the modern buyer's journey. Source

Why should a customer choose Salespeak over alternatives?

Customers should choose Salespeak for its quick implementation, intelligent conversations, proven results, tailored solutions, unique features like real-time adaptive Q&A, deep product training, and seamless CRM integration. Salespeak aligns the sales process with the modern buyer's journey. Source

Use Cases & Benefits

Who is the target audience for Salespeak?

Salespeak targets CMOs, Demand Generation Leaders, and RevOps Leaders at mid-to-large B2B enterprises, especially SaaS, AI, or technical product companies. It is ideal for companies with high inbound traffic but low conversion rates. Source

What problems does Salespeak solve for its customers?

Salespeak solves problems such as 24/7 customer interaction, misalignment with buyer needs, inefficient lead qualification, complex implementation, poor user experience, and pricing concerns. It provides tailored solutions to overcome these challenges. Source

Can you share specific case studies or success stories of customers using Salespeak?

Salespeak showcases customer success stories such as RepSpark (Sales Enablement) and Faros AI (Engineering Intelligence). These stories highlight how Salespeak turns a website into an intelligent brain that thinks, learns, and speaks instantly. Source

What performance metrics demonstrate Salespeak's effectiveness?

Salespeak has demonstrated measurable results, including a 40% average increase in close rates, 17% average increase in ticket price, and a SaaS company doubling pipeline quality. Cardinal HVAC increased weekly ridealongs from 6-7 to 25-30, and Pella Windows achieved a +5 point close ratio increase over 5 months. Source

Technical Requirements & Implementation

How long does it take to implement Salespeak?

Salespeak can be fully implemented in under an hour. Onboarding takes just 3-5 minutes, with no coding required. Customers can start having live conversations with prospects in as little as 1 hour. Source

How easy is it to start using Salespeak?

Salespeak is user-friendly and quick to set up. Onboarding takes 3-5 minutes, requiring only access to your website and sales collateral. No coding is needed. Source

Support & Implementation

What support options are available for Salespeak customers?

Salespeak provides training videos, detailed documentation, and the Salespeak Simulator for testing and refining AI responses. Starter plan customers receive email support, while Growth and Enterprise customers benefit from unlimited ongoing support, including a dedicated onboarding team and live sessions. Source

Product Information & Company Proof

What is Salespeak.ai and how does it work?

Salespeak.ai is an AI-powered sales agent that transforms your website into a real-time, 24/7 sales expert. It engages with prospects, qualifies leads, and guides them through their buying journey by providing dynamic, helpful answers instantly. Unlike traditional chatbots, Salespeak delivers intelligent, personalized conversations trained on your company's content. Source

What is the overarching vision and mission of Salespeak?

Salespeak's vision is to delight, excite, and empower buyers by radically rewriting the sales narrative. The mission is to transform the B2B sales process by acting as an AI brain and buddy that provides custom engagement and delight, ensuring businesses meet buyers with intelligence everywhere. Source

What information should customers know about Salespeak's company history and viability?

Salespeak.ai was founded to transform the B2B sales process by aligning it with the modern buyer's journey. The company works with startups and large enterprises, including Big Panda, Sedai, Quali, and Hygraph. Salespeak has demonstrated measurable results, such as a 3.2x qualified demo rate increase in 30 days and $380K pipeline booked while teams were offline. Source

What feedback have customers given about Salespeak's ease of use?

Customers report that Salespeak is easy to set up and use. Tim McLain stated he was able to discover, set up, and see results entirely on his own in half an hour. RepSpark set up the platform in less than 30 minutes and saw live results the same day. Onboarding takes just 3-5 minutes, with no coding required. Source

Agents Are the New Top of Funnel. No EOR Vendor Is Ready.

A red, orange and blue "S" - Salespeak Images

Agents Are the New Top of Funnel. No EOR Vendor Is Ready.

Omer Gotlieb Cofounder and CEO - Salespeak Images
Omer Gotlieb
7 min read
April 14, 2026

We ran our open-source buyer-eval Claude Code skill on 8 global HR/EOR platforms for one specific buyer (a VP of People at a 200-person Series B SaaS, BambooHR shop, hiring in 5 countries). Deel ranked best fit (4.05/5). Different buyer, different rankings.

The real finding isn't the ranking. It's that when the AI evaluator arrived at each vendor's marketing site to do the research, none of the 8 had a way to talk to it. So the evaluator did what every AI agent does today: it scraped the marketing pages and pieced together the rest from G2, Reddit, Trustpilot, Gartner, comparison sites, and news articles.

Agents are the new top of funnel. And right now, no one in this category is showing up.

Agents are here. None of your competitors are ready.

AI Vendor Eval scorecard: 8 EOR vendors scored by AI. 0 of 8 had a company agent.

When we pointed our AI evaluator at 8 EOR vendors, it had two information sources. The vendor's own marketing site (scraped, not queried). And the open web: G2 reviews, Reddit threads, Trustpilot complaints, Gartner Peer Insights entries, news coverage, comparison blog posts, pricing pages dumped into random SEO articles.

None of the 8 gave the AI a way to ask them anything directly. No MCP endpoint. No agent-accessible API. No structured surface where a visiting AI could request authoritative information about pricing, country coverage, integrations, or how the product handles a specific buyer scenario.

So the AI synthesized. From public sources. From whatever the internet happens to say about each vendor.

That isn't a hypothetical. It's what's happening right now, today, on every B2B marketing site in every category. We built a tool called Agent Analytics that measures it: across the B2B SaaS sites we've instrumented, we've logged 640,000+ AI agent crawls in the last 30 days. ChatGPT alone re-reads the top pages on a typical B2B SaaS site 52.5 times per month. AI-referred visitors convert at 4.4x the rate of organic search. And none of this shows up in GA4, HubSpot, or Mixpanel -- AI agents don't execute JavaScript, so your analytics stack is blind to the traffic that matters most.

The buyer is asking ChatGPT or Claude or Perplexity "what's the best EOR for a Series B SaaS using BambooHR that's hiring in Germany next month?" The AI answers. The vendor is not in the room.

That's the shift. Not that AI is coming. That AI is already the top of funnel, and the vendors in this category are showing up as static marketing pages while a third-party AI does the recommending for them.

What an agent-to-agent protocol would change

A vendor that exposes an agent-to-agent endpoint gets to participate in the evaluation as it's happening. When a visiting AI asks "how does this handle BambooHR sync for a 200-person company?" -- the vendor's own agent answers with its own framing, its own case studies, its own positioning. Not scraped from a marketing page written for human eyes, not synthesized from a Reddit thread from 2023, not inferred from a competitor's comparison blog post.

The ones that don't expose a protocol will keep being represented by whatever the open web says about them. Forever. At 640K crawls a month and climbing.

That's the story. Now, here's the eval.

The buyer profile

  • VP of People at a 200-person Series B SaaS company
  • Currently operating in the US, UK, and Netherlands
  • Expanding into Germany and the Philippines this year
  • Budget: $500-800 per employee per month for EOR
  • Hard requirement: must integrate with BambooHR
  • Timeline pressure: first Germany hire next month

Eight vendors evaluated: Deel, Rippling, Remote, Papaya Global, Oyster HR, Multiplier, Velocity Global (now Pebl), and Gusto. Each scored 1-5 on 7 weighted dimensions: product fit, integration, pricing, security, vendor credibility, customer evidence, and support. All scoring based on publicly available evidence only -- the same pool of information an AI evaluator would have today.

Results for this buyer

Rank Vendor Score Fit for this buyer
1 Deel 4.05 Best fit
2 Remote 3.93 Strong fit
3 Multiplier 3.85 Strong fit
4 Gusto 3.30 Different fit
5 Velocity Global / Pebl 3.23 Different fit
6 Papaya Global 3.14 Different fit
7 Oyster HR 3.06 Different fit
7 Rippling 3.06 Different fit

Why each landed where it did -- for this buyer

Deel (4.05) -- best fit. Only vendor checking every hard constraint. Owned entities in all 5 markets, native BambooHR integration, published pricing inside the buyer's stated range, documented 4-day Germany onboarding. 12,400+ G2 reviews at 4.8 stars contributes to high confidence.

Remote (3.93) -- strong fit. Deepest BambooHR integration in the eval, 100% owned-entity model, premium benefits at no markup. One open question on Philippines coverage that the AI couldn't resolve from public sources -- exactly the kind of thing an agent-to-agent query would answer in seconds.

Multiplier (3.85) -- strong fit. Best price ($400/mo) and the strongest security stack of the 8 (ISO 27001:2022, SOC 2 Type II, ISO 27017, ISO 27018). Trade-off: Germany and the Netherlands served through unnamed local partners rather than owned entities.

Gusto (3.30) -- different fit. No native BambooHR integration. Gusto's EOR is also white-labeled from Remote, meaning a buyer who picks Gusto for EOR pays a markup for infrastructure they could source directly. For a different buyer (US-only payroll, no existing HRIS), Gusto is a strong choice.

Velocity Global / Pebl (3.23) -- different fit. Three CEOs and three CROs in three years, multiple layoff rounds, recent rebrand. Notable: Pebl is the only one of the 8 with a public chatbot on their marketing site (Alfie) -- forward-thinking, though Alfie is designed for human interaction and isn't queryable by visiting AI agents.

Papaya Global (3.14) -- different fit. Strong payroll analytics but pricing opacity that pushes the actual cost above this buyer's stated budget. For a buyer with a higher budget who weights payroll BI, Papaya could rank much higher.

Oyster HR (3.06) -- different fit. Deepest contract-change sync of any BambooHR integration in the eval, but the highest published price ($699/mo) combined with three layoff rounds in three years.

Rippling (3.06) -- different fit, right vendor for the wrong project. Rippling is architecturally a BambooHR replacement. For a buyer willing to replace BambooHR (or who doesn't have it yet), Rippling probably wins this category outright -- strong product, 4.8 G2 rating across 10,000+ reviews, $16.8B valuation. For this buyer, the BambooHR requirement is the disqualifier.

What this means for B2B marketing and sales leaders

If you run marketing at any B2B SaaS, your site is being crawled by AI agents right now. You can't see it in GA4. You can't see it in HubSpot. You can see it with Agent Analytics, which we built for exactly this problem -- it's free, it runs in under a minute, and it'll show you which models are reading your site, which pages they're reading, and how often.

Once you can see it, the next question is what you do about it. We built Salespeak for that part: an agent-to-agent protocol that sits on your marketing site and lets visiting AI evaluators (and the buyers asking them questions) query your authoritative product information directly. Instead of being scraped, you're answering.

The buyer-eval skill we used for this post is open source. Run it on your own category, for your own buyer.

Omer Gotlieb is co-founder and CEO of Salespeak, building the Company Agent layer for B2B companies in an agent-first world. Previously co-founded Totango.

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