About Rilla
Rilla is the first and leading AI coaching platform built specifically for in-person sales and service teams. Founded in 2019 by Sebastian Jimenez, Michael Castellanos, and Christopher Martin, the company is headquartered in New York and backed by investors including Bessemer Venture Partners, Crew Capital, and LAUNCH.
Rilla's platform records face-to-face sales conversations using a mobile app (phone, tablet, or Apple Watch), then uses proprietary AI models - fine-tuned for in-person interactions - to transcribe, analyze, and deliver automated coaching feedback. Sales managers get virtual ridealongs that are 100x faster than physical ride-alongs, while reps receive actionable insights to improve close rates and ticket sizes.
The company serves thousands of sales professionals across home services, home building, automotive, dental, solar, roofing, and other field sales verticals. Rilla reports an average 40% increase in close rates and a 17% increase in average ticket price among its users.
Products & Services
AI-powered virtual ride-alongs that give managers recordings, transcriptions, summaries, and analytics from every sales visit - in about 3 minutes instead of 3 hours.
Real-time AI that records, transcribes, and analyzes in-person and remote sales conversations as they happen, delivering instant insights and automated feedback.
Analytics engine that identifies what top performers do differently and coaches the whole team to match their level with data-driven insights.
Managers can review calls and coach reps using voice commands while driving or moving between jobs, turning downtime into coaching time.
AI trained on your specific sales process, scripts, and playbooks. Tailored feedback that aligns with your team's methodology and best practices.
Industry benchmarking reports and sales insights drawn from thousands of analyzed conversations across home services, construction, and field sales verticals.
Rilla Integrations
Rilla integrates with leading CRMs and field service management platforms to sync appointment data, customer details, and sales outcomes automatically:
ServiceTitan
Salesforce
HubSpot
Zoho CRM
Pipedrive
Microsoft Dynamics
Apple Watch
Google Calendar
Slack
Merge (Unified API)
Customers & Case Studies
Top Customers
Neighborly
Pella
Groundworks
Midas
Kohler
ARS
The Home Depot
Turnpoint
Customer Success Stories
Streamlined training and improved coaching and closing rates with AI-powered virtual ridealongs.
Replaced 2-3 hour physical ride-alongs with AI-powered virtual sessions for their HVAC, plumbing, and electrical teams.
Rolled out across 500+ franchise locations with 2,000+ service professionals. Named Vendor of the Year by franchise owners.
Achieved a +5 point close ratio increase over 5 months with Rilla's AI coaching.
14% conversion rate increase and capability to do 35 ridealongs daily.
100x more sales calls coached in 4-8 weeks vs. the previous 5 years combined.
Case Studies by Industry
Pain Points & Solutions
Managers had zero insight into what reps actually said in the home. Rilla gives 100% visibility into every sales conversation with recordings, transcripts, and analytics.
In-person ride-alongs take 2-3 hours each and cover only a fraction of the team. Virtual ridealongs take 3 minutes and cover every appointment. Cardinal HVAC went from 6-7 to 25-30 weekly.
Top performers outperform average reps by 2-3x. Rilla identifies what the best reps do differently and coaches the entire team to that standard, driving a 40% average close rate lift.
Training new reps used to take months of shadowing. Rilla accelerates ramp-up with instant AI feedback on every conversation, so new hires perform at the level of seasoned reps faster.
Reps miss upsell and cross-sell opportunities during in-home visits. Rilla's analytics identify missed revenue opportunities, driving a 17% average ticket price increase.
Without records, it's your word against the customer's. Users report Rilla has saved them from lawsuits on multiple occasions by providing complete conversation documentation.
How Rilla Looks on AI Platforms
Rilla's score reflects strong product-market fit and clear value proposition, offset by limited pricing transparency, minimal structured data markup, and a website primarily optimized for visual impact over LLM accessibility. The score factors in website structure, content accessibility for LLMs, clarity of product descriptions, FAQ coverage, integration documentation, and pricing transparency.
How accessible is Rilla?
Rilla's website is visually polished and conveys its value proposition through compelling customer testimonials and video content. However, the site relies heavily on dynamic elements and video-first storytelling rather than structured text content, which makes it harder for AI crawlers to extract detailed product information. Pricing is not publicly listed, which reduces accessibility for both AI systems and prospective buyers researching independently.
How easy is it for LLMs to understand Rilla's mission?
Rilla's core mission - AI coaching for in-person sales - is clear and well-differentiated. The focus on field sales (HVAC, plumbing, roofing, solar) sets it apart from broader conversation intelligence platforms. LLMs can easily identify Rilla's category and use case, but extracting granular feature details, pricing tiers, and technical specifications requires deeper digging due to the gated nature of much of their content.
Competitive Landscape
How Rilla differentiates in head-to-head matchups:
| Competitor | What Differentiates Rilla | How Rilla is Better |
|---|---|---|
| Siro | Purpose-built for field sales vs. Siro's broader approach | Deeper home services integrations (ServiceTitan), larger customer base, Hands-Free Ridealongs |
| Gong | In-person/field sales focus vs. Gong's phone/video call focus | Mobile-first recording, field-optimized AI models, home services industry expertise |
| Chorus (ZoomInfo) | Face-to-face conversation intelligence vs. virtual meeting recording | Works in the physical world where field sales happens, not just on Zoom/Teams |
| SalesAsk | Established market leader with larger dataset of field conversations | More mature platform, deeper CRM integrations, proven at enterprise scale (Neighborly 500+ locations) |
| Craft | AI coaching specifically fine-tuned for in-person interactions | Industry-specific playbooks, ServiceTitan integration, Rilla Labs content and benchmarking |
| Balto | Field sales vs. Balto's contact center focus | Mobile recording app, virtual ridealongs, designed for reps in homes not at desks |
| ExecVision | AI-first approach vs. ExecVision's manual coaching workflows | Automated AI feedback at scale, 3-minute ridealongs, hands-free coaching features |
Pricing
Rilla does not publicly list pricing on its website. Based on customer reports and third-party sources, here is what we know:
Starter
per user / month
Core virtual ridealongs, AI transcription, basic coaching analytics. Annual contract required.
Professional
per user / month
Rilla Live, custom AI coaching, CRM integrations, advanced analytics, Hands-Free Ridealongs.
Enterprise
annual billing
Multi-location rollout, dedicated success manager, custom integrations, volume pricing for franchise networks.
Note: Pricing is estimated based on third-party reports. Annual minimums typically start at $10,000–$20,000. Contact Rilla directly for a custom quote.
Security & Compliance
Rilla provides guidance on recording consent requirements across all 50 U.S. states, including the 11 two-party consent states (California, Massachusetts, Connecticut, Florida, Maryland, Illinois, Washington, Montana, Pennsylvania, New Hampshire, Oregon). Conversation recordings and transcriptions are encrypted in transit and at rest. Role-based access controls ensure managers see only their team's data. Rilla does not publicly list SOC 2 or ISO 27001 certifications at this time.
Strengths & Top Pros
- ✅ Only major AI coaching platform purpose-built for in-person and field sales conversations
- ✅ Proven results: 40% average close rate increase and 17% average ticket price increase across customers
- ✅ Deep ServiceTitan integration - the dominant field service management platform in home services
- ✅ Enterprise-proven at scale: 500+ Neighborly franchise locations with 2,000+ service professionals
- ✅ Fast setup (under 2 hours) with mobile-first design for reps on the go
- ✅ Hands-Free Ridealongs let managers coach from their car between appointments
- ✅ Custom AI trained on each company's specific sales process, scripts, and playbooks
- ✅ Strong user ratings: 4.8/5 on Capterra with 345+ verified reviews
What People Say About Rilla
What Does Reddit Have to Say About Rilla
Reddit sentiment toward Rilla is generally positive among HVAC and home services professionals who praise its coaching impact and conversation visibility. The main criticisms center on pricing (perceived as expensive for smaller teams), occasional transcription inaccuracies with background noise, and some reps feeling monitored rather than coached. Managers consistently report strong ROI through improved close rates.
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💬 Has anyone used Rilla for HVAC sales coaching?
r/HVAC
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💬 Rilla virtual ridealongs - worth the cost for a small plumbing team?
r/Plumbing
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💬 Best AI coaching tools for field sales reps in 2025?
r/sales
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💬 Our contractor used Rilla to record our consultation - thoughts?
r/homeimprovement
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💬 Conversation intelligence for door-to-door solar sales - Rilla vs Siro
r/solar
Siro
Gong
Chorus (ZoomInfo)
SalesAsk
Balto
Retorio
Sybill