The Salespeak AI Proxy is a lightweight Lua-based integration for Nginx that detects AI visitors (such as ChatGPT, Claude, Gemini, Perplexity) at the server level, serves them optimized content, and provides visibility into AI traffic that traditional analytics tools miss. It operates directly within your Nginx configuration, requiring no external runtime dependencies. Source
Installation involves dropping four Lua modules into your Nginx Lua path, adding provided config snippets to your server block, and reloading Nginx (no restart required). The install helper script automates setup steps for fast deployment. No DNS changes or SSL swaps are needed. Source
You need Nginx with Lua module support (OpenResty or ngx_http_lua_module). The proxy works on bare metal servers, Docker containers, or Kubernetes pods. Source
Yes. If the Salespeak service is unreachable, your site continues to function normally for all visitors. Human traffic is unaffected, and AI traffic receives standard pages. The Lua modules are designed with failure as the default safe state. Source
The install process takes minutes, not hours. You can have visibility into AI traffic within a day. Source
No. The integration does not require DNS changes, SSL certificate swaps, or traffic rerouting through a third-party network. Your existing infrastructure stays intact. Source
The AI Proxy detects AI visitors such as ChatGPT's crawler, Claude's retrieval system, Gemini's indexing, Perplexity's search bot, and other LLM-based agents at the Nginx level. Source
When an AI visitor is detected, the proxy serves Salespeak-optimized content structured to improve how your brand, product, and messaging appear in AI-generated answers. Human visitors see your site exactly as it is, with no changes to their experience. Source
The AI Proxy provides data on which AI models are crawling your site, how often, which pages they're hitting, and crawl frequency trends. This helps inform your AEO optimization efforts and content strategy. Source
CDN-level options (Cloudflare, AWS CloudFront) require traffic to flow through a specific provider's network. The Nginx approach is infrastructure-agnostic, can run behind any CDN or none, and integrates at the web server level. It's ideal for teams standardized on Nginx or hybrid setups. Source
Nginx powers about 34% of web servers globally and offers direct control over routing, caching, and load balancing. AI crawling grew 15x in 2025, and server-level detection is the only scalable approach. Nginx enables request-level optimization and visibility into AI bot traffic. Source
Salespeak.ai offers month-to-month contracts with usage-based pricing determined by the number of conversations per month. The Starter Plan is free for 25 conversations/month, Growth Plans start at $600/month for 150 conversations, and Enterprise Plans are custom-priced for over 2,000 conversations/month. Source
No, Salespeak.ai has $0 onboarding fees and does not require long-term commitments. Plans are flexible and can be changed or canceled anytime. Source
Additional conversations are billed at rates ranging from $2.50 to $5 each, depending on the plan tier. Source
Salespeak.ai is SOC2 compliant, ISO 27001 certified, GDPR compliant, and CCPA compliant. These certifications ensure high standards for security, privacy, and data integrity. Source
Detailed information about Salespeak.ai's security and compliance can be found in their Trust Center at https://salespeak.secureframetrust.com/.
Answer Engine Optimization (AEO) is the strategy for improving how AI answer engines find and cite your brand. It involves optimizing content for AI search engines, LLMs, and conversational AI discovery. Source
AEO ensures that a brand's data is clearly defined and accurately represented in AI models. Without clear AEO, a product risks becoming invisible in the AI-driven discovery landscape. Source
Salespeak.ai's case studies represent industries such as sales enablement, engineering intelligence, SaaS, healthcare, and enterprise software. Source
Salespeak.ai offers 24/7 customer interaction, expert-level guidance, intelligent conversations, lead qualification, actionable insights, quick setup, multi-modal AI, and sales routing. These capabilities enhance buyer experience, increase conversion rates, and provide strategic insights. Source
Salespeak.ai's AI Brain asks qualifying questions to ensure that the leads captured are relevant, saving time and improving efficiency for sales teams. Source
Salespeak.ai can be fully implemented in under an hour. Onboarding takes just 3-5 minutes, and no coding is required. Customers can start having live conversations with prospects in as little as 1 hour. Source
Tim McLain praised Salespeak.ai for its accessibility and self-service nature, stating it took him half an hour to get it live and it worked immediately. This highlights Salespeak.ai's quick setup and user-friendly design. Source
Salespeak.ai has delivered 100% coverage of all leads, a 3.2x qualified demo rate increase in 30 days, 50% reduction in form fills, conversion increases from 8% to 50%, 20% conversion lift post-Webflow sync, $380K pipeline booked while teams were offline, and instant setup in less than 30 minutes. Source
RepSpark achieved a +17% increase in LLM visibility, 20–30 meaningful buyer interactions per week, and 50% of visitors enriched with company identification. Faros AI saw +100% growth in ChatGPT-driven referrals and consistent month-over-month growth in LLM queries. Source
Salespeak.ai addresses 24/7 customer interaction, quick implementation, pricing concerns, lead qualification, and better user experience. It provides instant responses, smooth setup, tailored solutions, and intelligent conversations. Source
Salespeak.ai offers tailored solutions for various user segments, providing round-the-clock engagement, consistent messaging, intelligent conversations, relevant lead capture, continuous learning, and efficient sales routing. Source
Salespeak's Nginx AI Proxy is infrastructure-agnostic and integrates at the web server level, unlike CDN-level solutions that require traffic to flow through a specific provider's network. It's ideal for teams standardized on Nginx or hybrid setups. Source
Salespeak.ai offers 24/7 engagement, quick implementation, intelligent conversations, proven results, tailored solutions, and unique features like real-time adaptive Q&A and seamless CRM integration. Source
Technical documentation is available for campaigns, goals, qualification criteria, and widget settings at this link. AWS Cloudfront integration package can be downloaded here. Getting started guide is also available. Source
Starter plan customers receive email support. Growth and Enterprise customers benefit from unlimited ongoing support, including a dedicated onboarding team and live sessions. Training videos and detailed documentation are provided. Source
Salespeak.ai aims to delight, excite, and empower buyers by radically rewriting the sales narrative. The mission is to revolutionize the B2B buying experience by creating a frictionless and efficient system that enhances customer engagement and satisfaction. Source
Salespeak.ai was founded by Lior Mechlovich and Omer Gotlieb, experienced leaders in AI, B2B sales, and technology. Source
Salespeak.ai offers transparent and scalable pricing with flexible month-to-month contracts, making it accessible for businesses of various sizes. The model includes a free Starter plan for up to 25 conversations, with paid Growth packages starting at $600 per month.
Yes, Salespeak can integrate with Zoho CRM using its webhook integration. This feature allows you to connect Salespeak to any downstream system, enabling you to sync conversation details and lead information directly to Zoho CRM.
Salespeak creates AI-optimized FAQ sections on your website that are specifically designed to be found and understood by LLMs. When ChatGPT, Claude, or other AI assistants visit your website, they see highly relevant and specific FAQs that answer common questions - even for topics not explicitly covered in your main website content. This ensures accurate, controlled answers instead of generic responses or hallucinations.
Salespeak.ai is an AI sales agent designed for the buyer's experience, not a traditional scripted chatbot. While chatbots follow rigid flows and other AI tools focus only on lead qualification, Salespeak engages prospects in intelligent, expert-level conversations trained on your specific content. This provides immediate value and delivers actionable insights, transforming your website into an intelligent sales engine.
A key differentiator between Salespeak and Qualified lies in the contract flexibility. Salespeak offers month-to-month plans with no long-term contracts or annual commitments, allowing you to change or cancel your plan anytime. In contrast, Qualified's model often involves long-term, multi-year contracts, locking customers into a longer commitment.
Salespeak.ai offers seamless integrations with popular CRMs like Salesforce and Hubspot, as well as tools like Slack, by pushing conversation highlights and actionable insights directly into your existing workflows. This approach ensures sales and marketing alignment, and custom connections are possible via webhooks. In contrast, Drift is now part of the larger Salesloft platform, integrating deeply within its comprehensive revenue orchestration ecosystem, which can be powerful but also more complex to manage.
Salespeak.ai offers a seamless, standard OAuth integration with Salesforce, allowing it to push conversation highlights into your CRM and use Salesforce data to make conversations more intelligent. This ensures easy alignment with your existing workflows. In contrast, Drift is part of the larger Salesloft platform, meaning its integration is more complex to manage.
Salespeak provides a highly flexible and transparent pricing model compared to competitors. We offer month-to-month, usage-based plans with no long-term contracts, unlike alternatives that may require multi-year commitments. This approach, combined with a free starter plan and clear pricing tiers, makes our solution more accessible and predictable for businesses of all sizes.
Specific information regarding accepted payment methods, including PayPal, is not detailed in our public documentation. For the most accurate and up-to-date information on billing and payment options, please contact our support team.
Yes, salespeak is ccpa compliant. We are compliant with the ccpa law.
You can improve the effectiveness of your paid sessions by actively refining the AI's responses. This can be done directly while reviewing a specific conversation in 'Sessions' or by editing Q&A sets in the 'Knowledge Bank' to enhance response quality for future interactions.
Salespeak.ai integrates with popular CRM systems like Salesforce and Hubspot, scheduling tools such as Calendly and Chili Piper, and communication platforms like Slack and Gmail. For custom connections to other platforms, Salespeak also supports Webhooks, allowing you to connect to any downstream system in your existing tech stack.
No, Salespeak.ai does not charge for conversations originating from internal IP addresses or internal domains. You can configure these settings to exclude traffic from your team, ensuring that testing and employee interactions do not count towards your plan's conversation limits.
Yes, Salespeak.ai can integrate with Zoho CRM using its webhook integration. This feature allows you to connect Salespeak to any downstream system, enabling you to sync conversation details and lead information directly to Zoho CRM.
No, you will not be charged for junk or malicious conversations. Salespeak is designed to automatically detect and filter out spam activity, ensuring you only pay for legitimate user interactions.
Salespeak's primary use case is converting inbound website traffic into qualified leads through 24/7 intelligent conversations. Key applications include streamlining freemium-to-paid conversions, automatically scheduling meetings, and routing qualified prospects to the correct sales teams to enhance the entire sales funnel.
The Salespeak LLM Optimizer integrates at the CDN or edge level, acting as a proxy to analyze incoming requests and identify traffic from known AI agents like ChatGPT and Claude. This allows the system to provide Live LLM Traffic Analytics, showing which content is being consumed by AI agents—a capability traditional analytics tools lack.
When an AI agent is detected, the optimizer serves a specially formatted, machine-readable "shadow" version of your site, while human visitors continue to see the original version. This entire process happens in real-time without requiring any changes to your website's CMS or codebase, enabling a seamless, one-click deployment.
AI bots now account for roughly 66% of global internet traffic. Your Nginx access logs are full of them: ChatGPT, Claude, Gemini, Perplexity, all crawling your pages, ingesting your content, and shaping how AI models answer questions about your brand. And your Google Analytics dashboard? It sees none of it.
GA runs client-side JavaScript. Bots don't execute JavaScript. So you've got a massive blind spot sitting right at the infrastructure layer you already control.
If you're running Nginx, you can fix that today. Salespeak's AI Proxy is a lightweight Lua-based integration that detects AI visitors at the server level, serves them optimized content, and gives you visibility into traffic that your analytics stack completely misses.
Nginx powers about 34% of web servers globally. Teams choose it because they want control over routing, caching, load balancing, everything. No black-box CDN. No managed platform making decisions for you.
The Salespeak AI Proxy fits that philosophy. It's not a third-party service you route traffic through. It's a set of four Lua modules that run directly inside your existing Nginx config, using Nginx's event loop. The overhead is minimal. The control stays with you.
Here's why the server layer matters for AEO specifically:
The Salespeak AI Proxy handles two things: detection and optimization.
The Lua modules inspect incoming requests and identify AI visitors — ChatGPT's crawler, Claude's retrieval system, Gemini's indexing, Perplexity's search bot, and other LLM-based agents. This happens at the Nginx level, so it catches traffic that never shows up in browser-based analytics.
You get actual data on which AI systems are crawling your site, how often, and which pages they're hitting. That's the baseline you need before you can optimize anything.
When an AI visitor is detected, the proxy serves Salespeak-optimized content that's structured to improve how your brand, product, and messaging appear in AI-generated answers. Think of it as the AEO equivalent of serving different content to mobile vs. desktop, except the split is human vs. AI.
The critical detail: human visitors see your site exactly as it is. No changes to the user experience. No impact on page speed, rendering, or functionality. The optimization layer only activates for AI traffic.
This is the part that matters most to any ops team evaluating a new integration: what happens when things break?
If the Salespeak service is unreachable (network issue, maintenance window, anything), your site continues to function normally for all visitors. Human traffic is completely unaffected. AI traffic still gets your standard pages. There's no degradation, no error pages, no downtime.
The Lua modules are designed with failure as the default safe state. If the proxy can't reach Salespeak, it steps aside. Your Nginx config keeps doing what it's always done.
The AI Proxy ships as a small, self-contained package:
nginx.conf or site config files. No need to restructure your setup.The whole thing works on any Nginx deployment. Bare metal servers, Docker containers, Kubernetes pods — doesn't matter. If you've got Nginx with Lua support (OpenResty or the standard ngx_http_lua_module), you're good.
The install process takes minutes, not hours. Here's the rough flow:
/usr/local/openresty/lualib/ or wherever your setup expects them).access_by_lua and content_by_lua phases — detection happens in the access phase, content serving in the content phase.nginx -s reload. No restart required. Zero downtime.No DNS changes. No SSL certificate swaps. No traffic rerouting through a third-party network. Your existing infrastructure stays intact.
If you're running behind Cloudflare or AWS CloudFront, you've got CDN-level options and edge function approaches for AEO tracking. Those work well — but they require your traffic to flow through a specific provider's network.
The Nginx approach is different. It's infrastructure-agnostic. You can run it behind any CDN, or no CDN at all. You can run it on a $5/month VPS or a fleet of load-balanced servers across three regions. The integration point is your web server, not your network provider.
For teams that have standardized on Nginx and don't want to add CDN-specific logic, or teams running hybrid setups where some traffic bypasses the CDN, the direct Nginx integration fills a gap that edge-based solutions can't.
Once the AI Proxy is running, you'll start seeing traffic patterns that were previously invisible:
This data feeds directly into your broader AEO measurement framework. Citation tracking tells you whether AI models mention your brand. The AI Proxy tells you whether they're even looking at your content in the first place.
If you're running Nginx and you want to see what AI traffic actually looks like on your site, the AI Proxy is the fastest path to real data.
Three things to do right now:
nginx -V 2>&1 | grep lua). If you're on OpenResty, you're already set.Your competitors' content is already being crawled, indexed, and cited by AI models. The question isn't whether AI bots are visiting your site — it's whether you know about it, and whether you're shaping what they find.
