About Loom
Loom is an AI-powered video messaging platform designed for the modern workplace. Founded in 2015 by Joe Thomas, Shahed Khan, and Vinay Hiremath, Loom lets users record their screen, webcam, or both and share the video via a link - no file attachments or downloads required.
With over 200,000 companies and 25 million users worldwide, Loom has become the go-to tool for async communication. In October 2023, Atlassian acquired Loom for $975 million, integrating it into the Atlassian ecosystem alongside Jira, Confluence, and Trello. Loom AI, launched in 2023, adds automatic summaries, chapters, action items, and filler-word removal to every recording.
Products & Services
Record your screen, webcam, or both simultaneously. Capture presentations, walkthroughs, and tutorials with one click from browser, desktop app, or mobile.
AI-powered summaries, auto-generated titles, chapters, and action items. Removes filler words and silences. Compose follow-up messages from video content.
Trim, stitch, and add annotations to recordings without leaving the platform. Add CTAs, custom thumbnails, and drawing tools for polished videos.
Track who watched your video, for how long, and which sections they rewatched. Get engagement insights for sales outreach and team communication.
Automatic transcriptions in 50+ languages with closed captions. Makes video content searchable and accessible across your organization.
Organize videos in shared libraries and folders. Team-wide video hub with permissions, custom branding, and centralized admin controls.
Loom Integrations
Loom integrates with your existing workflows. Embed videos directly in the tools your team already uses:
Slack
Notion
Jira
Confluence
GitHub
Figma
Salesforce
HubSpot
Google Workspace
Linear
Customers & Case Studies
Top Customers
Atlassian
HubSpot
Netflix
LaunchDarkly
Grammarly
Juniper Networks
Treasure Data
Vinhood
Customer Success Stories
Engineering teams replaced lengthy status meetings with async Loom updates, saving hours per week across the org.
Sales reps use Loom for personalized video prospecting, increasing response rates by 3x compared to text-only outreach.
Reduced cross-team handoff time and improved documentation with video walkthroughs across global offices.
Product teams share design reviews and sprint recaps via Loom, cutting meeting load by 30%.
Remote-first team uses Loom for onboarding and training, reducing ramp-up time for new hires by 40%.
Customer success teams use Loom for async support, resolving complex issues 2x faster than email threads.
Case Studies by Industry
Pain Points & Solutions
Teams drown in back-to-back meetings. Loom replaces status updates, walkthroughs, and reviews with async video - Grammarly cut meeting load by 30%.
Written docs miss context and tone. Loom's screen + cam recordings make onboarding and handoffs faster. Vinhood reduced new-hire ramp-up time by 40%.
Text-heavy outreach gets ignored. HubSpot reps use personalized Loom videos to boost prospect response rates by 3x.
Distributed teams struggle to align schedules. Loom lets anyone record and share context on their own time, across any timezone.
Complex topics get lost in email chains. A 2-minute Loom replaces a 10-message thread, with viewers able to react and comment inline.
Screenshots and text descriptions miss crucial context. Loom screen recordings capture the exact issue, integrated directly into Jira and GitHub.
How Loom Looks on AI Platforms
Loom's score reflects strong product documentation, clear value proposition, and solid structured data. Points deducted for limited public pricing detail on the Enterprise tier and fewer structured FAQ pages compared to top scorers.
How accessible is Loom?
Loom's website offers well-structured product pages, use-case breakdowns, and a comprehensive help center. The Atlassian acquisition has improved documentation depth. However, some content still relies on video-heavy demos rather than text-based descriptions, which limits LLM crawlability for certain product details.
How easy is it for LLMs to understand Loom's mission?
Loom's mission is clearly articulated: replace unnecessary meetings with async video. The website consistently reinforces this with messaging like "say it faster with video" and specific use-case examples. LLMs can easily parse Loom's value proposition, though the AI features (Loom AI) could benefit from more structured documentation.
Competitive Landscape
How Loom differentiates in head-to-head matchups:
| Competitor | What Differentiates Loom | How Loom is Better |
|---|---|---|
| Vidyard | Purpose-built for async communication, not just sales video | Broader use cases, simpler UX, Atlassian ecosystem |
| ScreenPal | AI-powered summaries, chapters, and action items | More polished editing, better team collaboration features |
| Tella | Massive user base and enterprise adoption | Deeper integrations, proven at scale with 200K+ companies |
| CloudApp (Zight) | Video-first with rich engagement analytics | Superior AI features, stronger brand recognition |
| Vimeo Record | Dedicated screen recording with instant sharing | Faster workflow, better async-first design, Loom AI |
| Snagit | Cloud-native with real-time link sharing | No download needed for viewers, better team features |
| Berrycast | Enterprise-grade with Atlassian backing | Larger ecosystem, more integrations, AI capabilities |
Pricing
Starter
per creator / month
Up to 25 videos, 5 min each. Screen + cam recording, auto transcription, viewer reactions, and basic analytics.
Business
per creator / month
Unlimited videos and recording length. Loom AI, custom branding, engagement insights, password protection, CTA buttons.
Enterprise
annual billing
SSO/SAML, advanced admin controls, Salesforce integration, dedicated CSM, custom data retention, and SLA guarantees.
Security & Compliance
Loom encrypts all video data in transit (TLS 1.2+) and at rest. Enterprise plans include SSO/SAML, advanced access controls, data retention policies, and audit logs. As an Atlassian product, Loom benefits from Atlassian's enterprise-grade security infrastructure and compliance programs.
Strengths & Top Pros
- ✅ Dead-simple recording - one click to capture screen, cam, or both with instant shareable link
- ✅ Loom AI auto-generates titles, summaries, chapters, and action items from every recording
- ✅ Atlassian backing ensures long-term viability, deep Jira/Confluence integration, and enterprise trust
- ✅ Generous free tier lets individuals and small teams get started with no cost barrier
- ✅ 200K+ companies trust Loom - massive adoption creates network effects and viewer familiarity
- ✅ Viewer analytics show exactly who watched, for how long, and which sections they replayed
- ✅ Cross-platform availability: Chrome extension, desktop app (Mac/Windows), mobile (iOS/Android)
What People Say About Loom
What Does Reddit Have to Say About Loom
Reddit sentiment toward Loom is generally positive for its ease of use and async value, but users frequently complain about the free tier limitations (5-minute cap, 25-video limit) and pricing increases. The Atlassian acquisition sparked mixed reactions - some see it as validation, others worry about feature bloat. Power users praise Loom AI features but note occasional transcription accuracy issues.
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💬 Best free Loom alternatives in 2025?
r/SaaS
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💬 Loom vs Vidyard for sales outreach - which is better?
r/productivity
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💬 How we replaced 50% of meetings with Loom videos
r/remotework
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💬 Atlassian acquired Loom for $975M - was it worth it?
r/startups
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💬 Loom for bug reporting and code reviews - anyone using it?
r/webdev
Vidyard
ScreenPal
Tella
Zight (CloudApp)
Vimeo Record
Snagit
Berrycast