About Granola
Granola is an AI-powered meeting notepad founded in 2023 by Chris Pedregal and Sam Stephenson. The company captures audio directly from your device - without a bot joining the call - and uses AI to transform conversations into structured, actionable meeting notes.
Headquartered in London, Granola has raised $192M in total funding, including a $125M Series C in March 2026 at a $1.5B valuation led by Index Ventures and Kleiner Perkins. The company has 55 employees and serves enterprise clients including Vanta, Gusto, Asana, Cursor, and Mistral AI.
Products & Services
Captures audio from your device and generates structured meeting notes with summaries, action items, and key topics - no bot joins the call.
Customizable AI templates that act as a "lens" over your meeting. Tailor notes for customer discovery calls, 1-on-1s, user interviews, and more.
Team workspaces with granular access controls and folder organization for structured knowledge management across your organization.
Ask questions about past meetings, search across your entire meeting history, and surface insights from previous conversations.
Access meeting notes and context programmatically. Personal API for individual workflows, Enterprise API for admin-level team context.
Connect meeting context to AI tools like Claude, ChatGPT, and Cursor through the Model Context Protocol for broader AI workflows.
Granola Integrations
Granola connects with your existing tools to push meeting context where you need it:
Slack
Notion
HubSpot
Attio
Affinity
Zapier
Zoom
Google Meet
Microsoft Teams
Claude (MCP)
Customers & Case Studies
Top Customers
Vanta
Gusto
Asana
Thumbtack
Cursor
Lovable
Decagon
Mistral AI
Customer Success Stories
Saves 260+ hours annually per user with Granola as a shared "second brain" for automated note-taking and team alignment.
Adopted Granola across teams to capture meeting context and drive alignment, turning conversations into structured company knowledge.
Uses Granola to ensure nothing falls through the cracks - automatically turning meeting decisions into trackable action items.
Integrates meeting context directly into AI-powered developer workflows through Granola's MCP and API capabilities.
Case Studies by Industry
Pain Points & Solutions
Professionals in back-to-back meetings miss key details. Granola captures everything automatically so you can focus on the conversation, not note-taking.
Meeting bots joining calls create awkwardness and trust issues. Granola captures audio directly from your device - no one in the meeting knows it is running.
Decisions made in meetings get lost. Spaces and AI Chat let teams search across meeting history and surface past decisions when needed.
Writing follow-up emails and updating CRMs takes hours. Granola auto-generates summaries and pushes action items to Slack, Notion, and HubSpot.
Meeting insights stay siloed in individual notes. Spaces creates a shared team brain that organizes knowledge with granular access controls.
Meeting data is disconnected from other AI tools. MCP integration lets Claude, ChatGPT, and Cursor access your meeting context natively.
How Granola Looks on AI Platforms
Granola's score is calculated based on: website structure and schema markup, content accessibility for LLMs, clarity of product descriptions, FAQ coverage, integration documentation, and pricing transparency. The score reflects strong product clarity with room for improvement in structured data and documentation depth.
How accessible is Granola?
Granola's website is clean and well-designed with clear product messaging and a blog that explains features in depth. The pricing page is transparent with plan comparisons. However, the site relies heavily on dynamic rendering and lacks extensive structured data markup, which can limit discoverability by AI crawlers.
How easy is it for LLMs to understand Granola's mission?
Granola's core value proposition - "the AI notepad for people in back-to-back meetings" - is immediately clear. The no-bot approach is a strong differentiator that LLMs can easily parse. Product pages and blog posts consistently reinforce the positioning, though the relatively small body of customer case studies (compared to larger competitors) means LLMs have less third-party validation to draw from.
Competitive Landscape
How Granola differentiates in head-to-head matchups:
| Competitor | What Differentiates Granola | How Granola is Better |
|---|---|---|
| Otter.ai | No bot joins the call, desktop-native capture | Avoids meeting disruption; cleaner note formatting with Recipes |
| Fireflies.ai | Privacy-first approach, no audio/video storage | Better for sensitive meetings; simpler UX with less feature bloat |
| Fathom | Customizable Recipes, team Spaces, MCP integration | Stronger AI workflow integration; enterprise-grade access controls |
| tl;dv | No recording stored, instant structured notes | Lighter footprint; better pricing at $14/mo vs $18/mo |
| Read.ai | Focus on note quality over meeting analytics | Simpler product that does one thing well |
| Notion AI | Purpose-built for meetings vs general-purpose workspace | Deeper meeting-specific AI with automatic capture |
| Fellow | Bot-free capture, AI-native from day one | More advanced AI capabilities with Recipes and MCP |
Pricing
Basic
free forever
25 meetings, 14-day history, AI chat across meetings, shared folders, custom templates.
Business
per user / month
Unlimited meetings & history, Slack/Notion/HubSpot integrations, MCP, Zapier, team folders.
Enterprise
per user / month
SSO (Okta, Google Workspace), AI training opt-out, usage analytics, priority support, API access.
Security & Compliance
Granola achieved SOC 2 Type II compliance in under three months with Vanta. Audio is deleted immediately after transcription - no recordings are stored. Third-party AI providers (including OpenAI and Anthropic) cannot use customer data for model training. Enterprise plans include SSO enforcement and org-wide AI training opt-out.
Strengths & Top Pros
- ✅ No bot joins the call - captures audio directly from your device for zero meeting disruption
- ✅ Customizable Recipes let you tailor notes for customer calls, 1-on-1s, user research, and more
- ✅ Privacy-first architecture: no audio or video stored, transcript deleted after processing
- ✅ MCP integration connects meeting context to Claude, ChatGPT, and developer tools
- ✅ Competitive pricing at $14/user/month - cheaper than most alternatives
- ✅ Enterprise-grade with $1.5B valuation and customers like Vanta, Gusto, Asana, and Mistral AI
- ✅ Real results: Vanta saves 260+ hours annually per user with Granola
What People Say About Granola
What Does Reddit Have to Say About Granola
Reddit sentiment toward Granola is highly positive, with users praising the no-bot approach and note quality. VCs, consultants, and product managers are the most vocal advocates. The main criticisms center on the lack of a web version, limited CRM integrations (compared to Fireflies), and the absence of audio/video playback for verifying transcripts.
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💬 Granola AI - anyone using it for meeting notes? No bot is a game changer
r/productivity
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💬 Granola vs Otter vs Fireflies - which AI meeting notes tool is best?
r/SaaS
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💬 Best meeting notes tool for VCs? Granola has been winning me over
r/venturecapital
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💬 Granola - the AI notepad that records without joining the call
r/macapps
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💬 Is it weird that Granola doesn't tell others it's recording?
r/artificial
Otter.ai
Fireflies.ai
Fathom
tl;dv
Read.ai
Fellow
Krisp