Faros AI: Turning LLM Traffic Into Measurable Growth with Salespeak
Faros AI: Turning LLM Traffic Into Measurable Growth with Salespeak
Challenge
Faros AI, a fast-growing platform for measuring and improving engineering productivity, runs a lean in-house marketing team that covers everything from product marketing to demand generation to digital marketing.But as Large Language Models (LLMs) began shaping the buyer journey, the team struggled to keep pace. They weren’t SEO specialists, and while tools like SEMrush offered metrics, they didn’t explain how to actually influence what ChatGPT and other LLMs said about them.
“Before Salespeak, we felt powerless. We didn’t know what LLMs were seeing or how to impact it.”
The Solution
After several months using Salespeak’s multi-modal agent on their website, Faros AI adopted Salespeak’s LLM Traffic Optimizer to better understand and influence how AI assistants read and cite their site.
Implementation was fast and low-lift: a single Cloudflare integration handled internally by the Faros team. Within a week, they were already tracking detailed insights into LLM traffic—which pages were accessed, and how often they were used to answer real user questions
Next, Faros AI enabled Salespeak’s automatic, page-specific LLM FAQ generator, which creates context-aware, LLM-friendly FAQs for each page. This machine-readable layer ensures that AI models pull accurate, current, and relevant information directly from the site.
The results appeared almost immediately: citations from Faros’s website began increasing week over week, confirming that LLMs were consistently discovering and referencing the optimized, authoritative content.
“It started working the minute we implemented it—super easy. Within a week, we could see how often LLMs were visiting and which pages they were citing. Shortly after, the auto-generated, page-specific FAQ ensured LLMs represent us accurately—and we’ve seen citations climb every week since.”
Results
The impact was immediate:
- +100% growth in ChatGPT-driven referrals to Faros.ai
- Consistent month-over-month growth in LLM queries and visibility
- Clear insight into which content performs best for LLM citations
Beyond the numbers, the team learned that rapid response content, timely articles reacting to new reports or competitor moves, performed exceptionally well for LLM visibility, echoing SEO best practices but with faster feedback loops.
“We realized our new, timely content made it into the LLM’s top results, and that feedback was incredibly valuable.”
Impact
Salespeak gave Faros AI something they never had before: visibility and control over how their brand appears in AI-driven buyer research.
“With Salespeak, we finally understand which levers influence how we’re seen by LLMs. It’s like managing a second website, one for humans, one for machines.”
Today, Salespeak has become the control center for their machine-facing digital presence, helping Faros AI continuously shape how AI systems represent their expertise.
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